ANZ empowers customers in its latest global brand campaign via Whybin\TBWA, Melbourne
ANZ via Whybin\TBWA Melbourne, has continued the evolution of its brand launching a new global advertising campaign which features powerful vignettes of individuals who have been pioneers in their given field and achieved extraordinary feats.
The new campaign – which incorporates ANZ’s new tagline “Your World, Your Way” – is about empowering customers to seize opportunities and shape the world they aspire to live in, and is positioned to be more relevant to the bank’s increasingly global customer base.
Those featured in the campaign include Lydia Ko – youngest ever world No.1 professional golfer, Nolan Bushnell – founder of Atari and Dr Rebecca Lee – first woman to visit the North Pole, South Pole and Mt Everest.
Says Joyce Phillips, ANZ CEO Global Wealth: “Our customers all have unique lives full of different experiences, opportunities and ambitions for the future – we’re here to help enable them to make those aspirations a reality.
“The campaign features a diverse range of people from all over the world. While not all are immediately recognisable, they each have an inspiring story about how they challenged the status quo to succeed in their field and make the world a better place.”
The campaign was launched in Australia and New Zealand overnight with Asia set to follow in early June, running across TV, print, outdoor and online.
Creative:
Creative Chairman: Scott Whybin
Executive Creative Director: Paul Reardon
Senior Writer: Andy Lish, Jim Taylor
Senior Art Director: Andy Lish, Pat Sofra, Peter Kirwan
Production:
Senior TV Producer: Janine Wertheim
Print Production Director: Tony Hall
Head of Digital Production: David Keating
Production Company: Buddy Films
Director: Harry Sanna
DOP: Geoffrey Simpson
Producer: Susie Douglas
Producer: Sue Walker
Photographer: Ian Butterworth
Retouching: Cream Studios
Post Production:
Editorial: The Editors
Editor: Bernard Garry ASE
Content Editor: Soumya Shah
Grade, Finishing & VFX: The Editors
Grade Artist: Christine Trodd
Online Artists: Viv Baker & Matthew Edwards
Additional VFX: White Chocolate
Account Service & Planning:
Regional Group Head: Ricci Meldrum
Senior Account Director: Natalia Shore
Account Manager: Karolina Nanowski
Planning Director: Kees Kalk
Digital Planner: Paul Arena & Harry Steinhart
14 Comments
Big emotional brand stuff, kind of works well, not bad guys!
Where’s the GayTMs in this spot? Very nice. Good to see a bank putting out something worth watching.
This is really cool, great concept. Nolan Bushnell is a solid pick!!
And I thought that Mentalist campaign was bad. This is another round of dross from ANZ and Whybins.
Anyone who thinks this is going connect with the average Australian is dreaming.
If ANZ want to be the bank for the top 10%, then maybe just stop chuntering on about “empowering customers” and just come out and say it: “ANZ -banking for rich people”.
Can too.
This at least is not as annoying as Simon Baker.
It’s still not as good as Comm bank, nab or even Westpac dare I say it
Wake me up when it’s finally over.
A N Z B A D
Well, even Whybins won’t be wasting money of flights to Cannes for this snorefest.
Degree of difficulty 9.9 and a perfect 10 execution.
We should all be celebrating this kind of work.
Big brand campaigns are too rare and it’s great to see an agency nailing it for a massive client.
Well done to Team Whybin.
get off the blog whybins and anz
FYI I don’t work at Whybins nor a bank. I comment rarely and only when I have something nice to say. You should try it 🙂
I know how easy it is to end up doing work like this. Endless meetings with too many ‘stakeholders’ – results in advertising by committee which, in an attempt to please everyone and say everything, simply ends up failing to do either.
Just because there’s a hard degree of difficulty doesn’t mean that it’s good. It is not good advertising. Not good.
I’ve seen it once, it meant nothing too me and I wouldn’t be able to sit through it again.
Often this work is the result of starting from the wrong place.
Anyhow, I don’t really like it.