Netflix ‘Spectrum’ interactive banner – created by Imaginary Forces NYC – gives sense of control viewers can enjoy over a vast range of content
April 20 2015, 9:53 pm | | 1 Comment
The Netflix launch in Australia seems to have relied on global reputation, an avalanche of media coverage and partner promotion, and an extensive banner campaign.
One interactive banner ad, Netflix ‘Spectrum’, gives a sense of the control Netflix viewers can enjoy over a vast range of content.
Involved in the creation of the interactive banner were New York based Emmy-award-winning studio Imaginary Forces, Method, Sonar, MEC, Droga5 and Finch. The film was voiced by Australian actor, Collin Friels.
1 Comment
Really really poor version of this:
http://video.bobdylan.com/
Aside from having bad UX and lacking the charm of every actor acting out the story, the Bob Dylan video cleaned up everywhere 2 years ago.