Record 32 Gold Pencils awarded at 36th AWARD Awards; Whybin\TBWA Group Melbourne scores six Gold Pencils; Leo Burnett Sydney crowned AWARD AOTY; Leo Burnett named top network; David Blackley inducted into AWARD Hall of Fame
A record number of 32 gold pencils were presented tonight at the annual AWARD Awards, in a celebration of the most outstanding creative communications work in the Asia Pacific region. Held at Sydney’s Town Hall, the ceremony also delivered 96 silver awards and a further 127 bronze.
Whybin\TBWA Group
Melbourne led the way with six gold pencils across Promotion and Experiential, Branded Entertainment and Content, PR, and Poster and Outdoor, while Saatchi & Saatchi Sydney followed closely with four gold awards across Film and Video, Creative Innovation, and Direct Marketing. Clemenger BBDO New Zealand, JWT Sydney, Leo Burnett Sydney and Red Fuse Communications Hong Kong each received three golds, while DDB Group Melbourne, Colenso BBDO and FCB New Zealand received two, and M&C Saatchi Sydney, Ogilvy Beijing and Song Zu all scored one.
Presented by Wieden+Kennedy’s Dan Wieden, the Chairman’s Choice award went to Clemenger BBDO New Zealand for its ‘Mistakes‘ campaign for New Zealand Transport Agency.
Says Wieden: “There were some of the fantastic pieces of work here. The thing about Mistakes was the choice of talent on camera – two men of different levels in the society and a child involved. The whole concept of the accident stopping, the parents getting out and talking to each other was so compelling it just broke your heart when it was over.”
The award for Network of the Year went to Leo Burnett, with Leo Burnett Sydney taking the prize for Agency of the Year. ANZ topped the list for Client of the Year, and Revolver/Will O’Rourke took home Production Company of the Year.
Recognising the most prolific of entrants, Creative of the Year was awarded to Matt Lawson (left), Colenso BBDO – an award that recognises those being credited across the most individual entries that won Bronze, Silver or Gold (including craft awards if that award is directly applicable to their craft).
Concluding the presentation, David Blackley (right) was inducted in the AWARD Hall of Fame, celebrated for outstanding achievements such as his 36 year career with Clemenger Group, co-founding the AWARD Awards and a long list of industry awards.
Says Mark Harricks, chairman of AWARD: “This really was a night to celebrate the outstanding creativity in our region, with an unprecedented number of gold pencils awarded. The standard was exceptionally high – and made for an insightful judging experience for this year’s jurors! Thanks to everyone who gave up their time to participate, and congratulations to all of this year’s winners.”
The 36th AWARD chairmen include: Chairman of Judging, and Creative Innovation, Integrated and New Product Development, Dan Wieden (Wieden+Kennedy), Chair of Direct Marketing, Pat Baron (McCANN), Chair of Craft in Film, Michael Ritchie (Revolver/Will O’Rourke), Chair of Film & Video, Leon Wilson (CHE Proximity), Chair of Print Craft, Cam Blackley (BMF Advertising), Chair of Print, Poster & Outdoor, Toby Talbot (DDB), Chair of Radio, Ralph Van Dijk (Eardrum Australia), Chair of Digital, Tim Buesing (Reactive), Chair of Design, Jason Little (For The People), Chair of Branded Entertainment & Content James Mok (FCB) and Chair of Promotional & Experiential and PR, Tom Spicer (Arnold Furnace).
This year again AWARD highlighted the top 5 Agencies, Clients, Production Companies, and Network of the Year:
Production Company of the Year – Top 5
1) Revolver/Will O’Rourke
2) Finch
3) Exit Films
4) Collider Films
5) Robber’s Dog
Agency of the Year – Top 5
1) Leo Burnett Sydney
2) Whybin\TBWA Group Melbourne
3) DDB Group New Zealand
4) Saatchi & Saatchi Sydney
5) DDB Group Melbourne
Client of the Year – Top 5
1) ANZ
2) WWF
3) Diageo
4) Sky Television
5) Samsung Electronics
Network of the Year – Top 5
1) Leo Burnett
2) BBDO
3) DDB
4) TBWA
5) Y&R
Creative of the Year
Matt Lawson
Agency: Colenso BBDO
Chairman’s Choice
Title: Mistakes
Agency: Clemenger BBDO New Zealand
Client: New Zealand Transport Agency
Gold Winners
Category: Film and Video
Subcategory: Television Commercials, Individual – Over 30 seconds
Title: Men Like Us Like Rum
Agency: Leo Burnett Sydney
Client: Diageo
Category: Film and Video
Subcategory: Television Commercials, Individual – Over 30 seconds
Title: Mistakes
Company: Clemenger BBDO New Zealand
Client: New Zealand Transport Agency
Category: Film and Video
Subcategory: Television Commercials, Individual – Over 30 seconds
Title: Unbreakable Drivers
Company: Saatchi & Saatchi Sydney
Client: Toyota Motor Corporation Australia
Category: Film and Video
Subcategory: Large Format Screens, Individual
Title: Mistakes
Company: Clemenger BBDO New Zealand
Client: New Zealand Transport Agency
Category: Film and Video
Subcategory: Large Format Screens, Individual
Title: Unbreakable Drivers
Company: Saatchi & Saatchi Sydney
Client: Toyota Motor Corporation
Australia
Category: Film and Video
Subcategory: Charity, Individual
Title: I Touch Myself Project
Company: JWT Sydney
Client: Cancer Council NSW
Category: Film and Video
Subcategory: Interactive Film, Individual
Title: Tinnyvision
Company: Clemenger BBDO New Zealand
Client: New Zealand Transport Agency
Category: Craft in Film
Subcategory: Original Music
Title: Bundaberg Rum – Men Like Us Like Rum
Company: Song Zu
Client: Diageo
Category: Craft in Film
Subcategory: Best Use and/or Arrangement of Existing Music
Title: I Touch Myself Project
Company: JWT Sydney
Client: Cancer Council NSW
Category: Print
Subcategory: Charity, Campaign
Title: Poachers
Company: Leo Burnett Sydney
Client: WWF
Category: Integrated Campaign
Subcategory: Charity, Integrated Campaign
Title: Minute of Silence
Company: DDB Group Melbourne
Client: RSL Australia
Category: Integrated Campaign
Subcategory: Charity, Integrated Campaign
Title: I Touch Myself Project
Company: JWT Sydney
Client: Cancer Council NSW
Category: Posters and Outdoor
Subcategory: Outdoor Campaign – Any format
Title: ANZ GAYTMS
Company: Whybin\TBWA Group Melbourne
Client: ANZ
Category: Posters and Outdoor
Subcategory: Outdoor Campaign – Any format
Title: Education in a Box
Company: Red Fuse Communications Hong Kong
Client: Colgate-Palmolive
Category: Posters and Outdoor
Subcategory: Interactive and/or Moving Outdoor
Title: ANZ GAYTMS
Company: Whybin\TBWA Group Melbourne
Client: ANZ
Category: Posters and Outdoor
Subcategory: Interactive and/or Moving Outdoor
Title: Bring Down the King
Company: DDB Group New Zealand
Client: Sky Television
Category: PR
Subcategory: Best Integrated Campaign Led by PR
Title: ANZ GAYTMS
Company: Whybin\TBWA Group Melbourne
Client: ANZ
Category: Print Craft
Subcategory: Illustration, Campaign
Title: Education in a Box
Company: Red Fuse Communications Hong Kong
Client: Colgate-Palmolive
Category: Radio
Subcategory: Innovative Use of Radio
Title: K9FM
Company: Colenso BBDO
Client: MARS Pedigree
Category: Direct Marketing
Subcategory: Dimensional Direct Mail
Title: Penny the Pirate
Company: Saatchi & Saatchi Sydney
Client: OPSM
Category: Direct Marketing
Subcategory: Charity, Individual
Title: Bank Job
Company: FCB New Zealand
Client: Brothers in Arms
Category: Design
Subcategory: Poster Design
Title: Shark
Company: Leo Burnett Sydney
Client: WWF
Category: Design
Subcategory: Packaging, Range
Title: Education in a Box
Company: Red Fuse Communications Hong Kong
Client: Colgate-Palmolive
Category: Design
Subcategory: Innovative Typography, Campaign
Title: Words Can Be Weapons
Company: Ogilvy Beijing
Client: Center for Psychological Research, Shenyang
Category: Digital
Subcategory: Online Promotion – Charity
Title: Bank Job
Company: FCB New Zealand
Client: Brothers in Arms
Category: Digital
Subcategory: Technological Innovation
Title: Clever Buoy
Company: M&C Saatchi Sydney
Client: Optus
Category: Creative Innovation
Title: Penny the Pirate
Company: Saatchi & Saatchi Sydney
Client: Luxottica
Category: Promotion and Experiential
Subcategory: Best Use of Ambient and/or Guerilla Marketing in a Promotional Campaign
Title: ANZ GAYTMS
Company: Whybin\TBWA Group Melbourne
Client: ANZ
Category: Promotion and Experiential
Subcategory: Best Sponsorship or Partnership Campaign
Title: ANZ GAYTMS
Company: Whybin\TBWA Group Melbourne
Client: ANZ
Category: Promotion and Experiential
Subcategory: Best Use of Promotional and Experiential Marketing in a Charity Campaign
Title: Minute of Silence
Company: DDB Group Melbourne
Client: RSL Australia
Category: Branded Entertainment & Content
Subcategory: Experiential – Installation
Title: ANZ GAYTMS
Company: Whybin\TBWA Group Melbourne
Client: ANZ
Category: Branded Entertainment & Content
Subcategory: Radio
Title: K9FM
Company: Colenso BBDO
Client: MARS Pedigree
VIEW THE FULL LIST OF WINNERS – 36th AWARD Award WINNERS.pdf
7 Comments
‘Men like us like Rum’
Sounds like ‘Mums like mine love Coles’
Nothing’s original is it?
But nice spot
But still no campaign brief agency of the year. Go figure.
Matt Lawson…you utter legend..
I saw the Bundy bus side the other day and it was partly obscured by another vehicle. It read: ‘MEN LIKE US’. Considering the target market it made me chuckle.
That’s about 30 more golds than were handed out in the first few years of AWARD.
This may or may not be a bad thing depending on your point of view, but with the expansion of categories it seems AWARD has been taking lessons from Cannes on how to maximise their agency extraction rate.
Great to see so many female creatives winning Gold and Silver on Thursday night. Now how about getting more of them to judge international award shows, to attend ‘Legendary Lunches’, to be hired and promoted as Creative Directors and to feature on the pages of Campaign Brief? Time to catch up with the rest of the world Australia.
32 Gold? Wow things have changed. Every child is indeed special these days.