David Jones beats the drum for its Autumn/ Winter campaign via Whybin\TBWA, Sydney
February 10 2015, 12:34 pm | | 12 Comments
David Jones has launched in Autumn/Winter campaign with a 60sec TVC via agency Whybin\TBWA, Sydney, directed by Campbell Hooper via production company The Sweet Shop.
Agency: Whybin/TBWA, Sydney
Creative Director: Suzanne Keen
Agency Producer: Kristy Fransen
Production Company: The Sweet Shop
Director: Campbell Hooper
Producer: Allison Lockwood
Executive Producer: Edward Pontifex
Managing Director: Wilf Sweetland
DoP: Stefan Duscio
Art Director: Joseph Kiely
Editor: Campbell Hooper
Post Production: Jon Holmes
Music: John Pugh
12 Comments
https://www.youtube.com/watch?v=VkmrrpA0hQg
When I’m done with Beck, Imma be right over.
Utter tosh and i hate to say it because i’m a big fan of Sweetshop, but it’s really badly shot.
Ooh yeah ..the new boys at TBWA are just gonna love working on David Jones.
Watch this space.
Like this wallpaper big time.
@sad old Groucho probably everything you have ever done has been a pathetic imitation of real creativity but why don’t you get your own identity? Originality is not that hard. Push the tissues to one side, put both hands where you can see them, and try to focus your tiny mind on coming up with something that is new, innovative, and worth the letters you normally waste when you post. Or try to write copy.
The best bit is the music. I’m coming to get you!
Sorry but it’s terrible and awkward.
Kanye ripoff is hardly subtle!
Sorry to my detractors for being typically negative, but oh dear, this is just pathetic. Imagine the countless meetings, the arguments, the assurances that it’s going to be bold and dramatic and then this twaddle. It amuses me that clients fall for this time and time again & it’s either testament to their durability or the result of generational change in marketing departments that this vacuous claptrap continues to masquerade as advertising. On the positive side…nah!
https://www.youtube.com/watch?v=q1PFMFAvGpk
https://www.youtube.com/watch?v=q1PFMFAvGpk
Marching on drums… beating their own drum with their high heels…ay? yeah? ay?