Case Study: Credit Union Christmas Pageant’s ‘The Great Elf Hunt’ via Jamshop, Adelaide
In 2014 the Credit Union Christmas Pageant and its loyal sponsors wanted to share the excitement with the whole community. So Jamshop Adelaide created the Great Elf Hunt.
Jolly had gone missing and so had all Father Christmases reindeer. What had happened? Had Jolly gone on a joyride, did someone leave the stable gate open? The Great Elf Hunt was like a treasure hunt except whole families were set to work to find an elf.
There was a buzz on social media networks and all you had to do was follow the clues. One by one, the location became clear as children found stickers and lunch boxes hidden in parks around Adelaide CBD. Each time they did they were told what they had found by scanning the code. They shared their discoveries on Facebook and moved on to the next clue. 500 individual characters were caught and almost 3000 people took part.
55 people went into the draw to win a behind the scenes tour of Stardust Castle the place where all the pageant floats live. And the agency extended the Christmas Pageant experience of ‘Our Gift to you’ by creating a search for an elf. Every time they got close, they sent them a notification to tell them so. And after they’d completed the hunt they were told that Jolly was just Jolly unlucky, He’d left the gate open after all. And the children received a personal thank you from Father Christmas.
The app had all the information and fun stuff a family needed to excite the community in the lead up to the Credit Union Christmas Pageant.