LBB global editor Laura Swinton shines spotlight on Australia and the anonymous trolls of adland
Can anonymity online truly allow for honest debate and critique? Little Black Book’s global editor Laura Swinton, based in London, shines the spotlight on Australia and the anonymous trolls of adland
Straight to the point humour. Lateral thinking innovation. World class talent. Australian advertising has a lot going for it. But one thing that the rest of the world might not know about Adland Down Under is that it also has a fine line in online sniping, with anonymous industry commenters taking to news sites and forums to share their views on the latest work.
This week one strategist took to the local trade press to vent his frustrations at the critical commenters. Jamie Watson, a strategist at M&C Saatchi, wrote ‘A Response to Anonymous Commenters: You’re Killing Our Industry‘ for Campaign Brief, calling out the trolls.
Speaking to LBB, Jamie says that he decided to write the piece after a ‘straw that broke the camel’s back’ moment.
1 Comment
Shit ads and mediocrity are killing our industry.
Not the people with high standards for the work we do.
If you want to be celebrated for ‘just doing your job’…
go get your face on the employee-of-the-month wall at Coles.