Clemenger Group and former CEO of Zenith Optimedia Ian Perrin launch new agency, Speed

Clemenger Group and Ian Perrin, former CEO of ZenithOptimedia, have today launched a new communications solutions agency, Speed, which will merge media and message as an integrated offer for clients.

According to Perrin (far left) Speed will use a dynamic approach of real time data sources, adaptive planning techniques and flexible investment strategies to achieve this: “Speed will always be integrated into the creative process, and never divorced from it. The agency will be fully supported by OMG ensuring access to their market-leading products, tools and services.

“Technology has fundamentally changed the way brands are built, and because of this marketers need a genuinely different approach to communications. We are therefore creating an agency built on agility, utility and simplicity that will deliver faster results than legacy models. Faster creative integration, faster digital transformation and faster procedural automation.

“To do this with Australasia’s best performing groups, Clemenger and OMG, and work side-by-side with their talented team is a phenomenal opportunity. Their unique commercial structure and market leading agencies will ensure that Speed can genuinely deliver on its purpose”

Says Clemenger BBDO chairman Robert Morgan (above right): “It is important for us to continually evolve our offer to meet our client’s needs. With Speed, we see a wonderful opportunity to do something in the market that no one else is. Plenty have talked about merging channel planning inside an ad agency, but no one has done it with a media agency. This is not about re-bundling, it’s about creating new models.”

Adds OMG ANZ CEO Peter Horgan: “We are absolutely committed to providing clients with solutions that work best for them, and in some cases that means looking at different approaches and operating models. We believe that Speed is unique and adds a great deal to our media portfolio.”