YOLO wins 1Cover Travel Insurance account

Creative independent agency, YOLO, has won the1Cover Travel Insurance account.

What started out as a proposed pitch process became a one-agency race when YOLO answered a brief and was handed the business without a pitch. Billings are undisclosed and there was no incumbent.

1Cover Travel Insurance was founded in 2003 and has since become one of Australia and New Zealand’s largest providers of online travel insurance. Its policies are underwritten at Lloyd’s and they provide cover to over 1.5 million customers in ANZ.

YOLO’s campaign will launch in Australia and New Zealand later this year and will cover TV, social, digital and online, outdoor, internal comms and culture.

Says Eddie Feltham, director and partner of 1Cover: “Paul and the YOLO team have been hounding, nagging and harassing me for over three years. We basically gave them the business to shut them up. It hasn’t worked, as now they harass us constantly with ideas on how our business can grow. The irony.”

Says Paul Fenton (left), creative partner at YOLO: “1Cover Travel Insurance was the first piece of business that Justine and I pitched for when we set YOLO up four years ago (we didn’t win it). We thought Eddie was a top fella and we were impressed with the way 1Cover operates and knew it was a business that we would really love to work with. Eventually he relented to our constant pestering and decided for once not to call security when we wouldn’t leave his office. So we unchained ourselves from their reception desk, sat down and talked about working together.”