H&R Block proves its fascinated by numbers in latest campaign via Saatchi & Saatchi, Sydney

H&R Block has rolled out its new brand platform, Fascinated By Numbers, with a renewed positioning and series of spots developed by Saatchi & Saatchi, Sydney.

The new campaign, which depicts H&R Block employees captivated by numbers in everyday scenarios, will be rolled out across multiple platforms including radio, digital and TV. As part of the media strategy, developed by Unity, the campaign launched with 30 second TVC spots across all news programs to capitalise on audience interest post-election.

VIEW THE SPOTS

Furthermore the strategy will leverage spots in Masterchef on Ten as it enters its final weeks, and all sporting codes including NRL, AFL, Tour de France, Rugby Union, and the second week of Wimbledon. The positioning will be further amplified by broadcast integration in Rugby Union on Fox Sports and Wimbledon on Seven.

“We’re proud to stand by the new messaging as it speaks true to the core nature and ethos of the company. Whilst the general population is often overwhelmed by the idea of tax, we love it. You need to be fascinated by numbers to see the potential it allows,” commented Melinda Spencer, H&R Block’s Marketing Director.

“With H&R Block being the only major consumer brand in the tax return market, it was important to establish a strong connection with the public and deliver above and beyond what they’ve typically come to expect from tax accountants,” Spencer adds.

Creative Agency: Saatchi & Saatchi, Sydney

H&R Block- Marketing Director: Melinda Spencer