Alinta Energy aims to power WA with ‘Positive Energy’ in winter campaign via Banjo, Sydney
Western Australian energy brand Alinta Energy has launched a winter campaign via Banjo, Sydney to inject ‘positive energy’, at a time when customers rely on gas more than usual as the colder months set in.
The TV and radio campaign reinforces everything the brand has been providing to the WA community for the past 20 years, while encouraging people to relax and enjoy winter in the knowledge that they are with Alinta Energy. To reinforce the messages Alinta Energy are also giving away free gas to selected lucky customers during June, July and August.
Renowned photographer Gary Sheppard directed the TV campaign and captured the stills.
Says Ben Lyttle, Banjo partner: “We are sharing a few moments of relaxation: in front of a gas fire, a warm bath and a cup of tea, to position Alinta Energy as positive energy that continues to support WA.”
Says Alinta Energy, General Manager Sales & Marketing John Huggart: “Winter is the perfect time for us to reach out and remind everyone of the benefits of being an Alinta Energy customer. Banjo worked with us to articulate the campaign strategy and messaging. We’re really excited to see this campaign in market.”
Banjo:
Laurence Cronin – Group Head Copywriter
Scott Hopkin – Group Head Art Director
Ben Lyttle – Planning Partner
Ryan Barlow – General Manager
Smita Yagnik – Senior Account Director
Alinta Energy:
John Huggart – General Manager – Sales & Marketing
Adam McCarthy – Marketing Manager
Audrea Woolgar – Marketing & Customer Engagement Manager
4 Comments
Boring work,this why people are saying the tvc’is dead.
Can we start taking awards away?
Did someone shoot these on their phone? Seriously looks like that case.
VO leaves me cold