Digital native and ex-Keepers’ Dan King joins Edge Melbourne in the role of managing director

Dan King has been appointed managing director of Edge Melbourne. A genuine digital native King is excited about solving business problems with strategy, creativity and technology.

As former director of digital at JWT and director at Tongue, Melbourne, King brings considerable digital and BD know-how to the role. Most recently King has worked as head of strategy and client services at Keepers  – a specialist marketing agency, working with clients including; Amcal, Mattel, Hamilton Island and Simply Energy.

He now joins Edge, Australia’s leading strategy-led, creative content agency with offices in NSW and Victoria. King said this week that he was excited about working with Edge because they are restlessly working to become the nation’s expert in super-serving the consumer one-to-one content at scale. King will help Edge continue this mission, by bringing considerable expertise in data and technology to the table. 

Says King: “My experience in tech and data will play a broader role, pushing Edge to fulfil their mission of delivering a one-to-one content experience at scale. I want to help accelerate that nationally.”

Edge currently has offices in Sydney and Melbourne. In Sydney Edge works with clients including; Suncorp; Aussie Home; Loans, Volkswagon, LendLease and Pet Barn and in Melbourne with clients such as Australia Post, ANZIFF and Australian Unity and Australian Super. Together with managing partner and head of strategy in Sydney, Richard Parker, King will now target Victorian business owners in the retail, FMCG, telco, travel, financial services and property sectors.

Says King: “There’s no great content shop really nailing it in Melbourne right now. There’s a massive opportunity in Melbourne where many head offices for content rich categories are located including; financial services, retail and FMCG. These brand sectors need to build a better and more direct relationship with content. There’s also plenty of automobile brands based in Victoria who could benefit from being more content centric.”

Says Fergus Stoddart, managing partner and commercial director at Edge: “Dan is excellent at developing strategy and ideas that connect with audiences in unexpected ways. Dan’s tech and data experience is the perfect compliment to our content expertise and I’m looking forward to seeing this in action.”

King takes up his role immediately, and will work from the Edge offices on Lonsdale Street, Melbourne.