Groupon launches a ban on breakfast in bed on Mother’s Day in new work via One Green Bean
On Sunday 8 May, Aussie mums around the country will wake to the standard cards, flowers, chocolates and unwanted electrical items. But are these boring presents what they really want to celebrate their special day?
This year, Groupon via One Green Bean, is launching a ban on breakfast in bed on Mother’s Day, instead asking you to think outside the square and give your mum a gift that’s worth getting out of bed for.
The online marketplace has turned Mother’s Day on its head by showcasing a wide range of fun and exciting experiences – from Jet Boating and Go Karting to speedy Mustang car rides and Trapeze lessons – that will give mum the thrill of her lifetime.
To demonstrate just how memorable and exhilarating these anti-Mother’s Day gifts are, Groupon has teamed up with four Bondi Lifeguards who, in the lead up to Mother’s Day, have treated their mums to special adrenaline-pumping experiences.
Says Alistair Venn, CEO, Groupon: “The Bondi Lifeguards were the perfect brand ambassadors to partner with for our #ExtremeMums Mother’s Day campaign.
“We’ve worked very successfully with them in the past to raise money for the Prostate Cancer Foundation of Australia through an exclusive life drawing class, so we were excited to be working with them again.
“Not only are the Bondi Lifeguards Australian icons with broad appeal and global recognition, they’re all great adventure-seekers who adore their mums and were thrilled to treat them to a ‘different’ experience this Mother’s Day.
“Watching the hilarious reaction of Reidy’s mum Trish jet boating or Maxi’s mum Jodie, who has never held a driver’s licence, go karting around the track at Eastern Creek, it’s clear there’s more to think about gifting mum this Mother’s Day than the usual chocolates and flowers – and at Groupon, we have it all.
“Partnering with key influencers like the Bondi Lifeguards to produce engaging, shareable digital content helps us showcase the depth and breadth of Groupon’s new marketplace website, where search and discovery is at the heart of our offering, and people search and buy almost anything.
“We’d love for everyone to be able to find a Mother’s Day experience for their mum on Groupon that’s worth getting out of bed for.”
See the full range of Mother’s Day experiences here.
Creative: One Green Bean & Groupon
Digital: Papermoose