Twinings appoints Leo Burnett Sydney as new agency to take tea brand to next-level growth
Twinings Australia is partnering with Leo Burnett Sydney as it looks to take its brand to the next level following a decade of sustained growth as the nation’s market leading tea.
The agency’s latest new business win will see Leo’s work on the strategic development and evolution of the Twinings brand and delivery of creative communications and activation strategies.
Says Pete Bosilkovski (left), CEO, Leo Burnett Sydney: “Twinings is the undisputed leader in the Australian tea market. We are passionate about the opportunity to work on a leading global iconic brand that is instantly recognisable and much loved. It’s an innovative, iconic brand that is rich in history and we are excited to be partnering with Twinings.”
Says Gavin Vandeligt, marketing director, Twinings: “We wanted an agency partner who could challenge us and evolve our communications platform to continue the strong growth momentum. Leo Burnett Sydney has shown they can deliver the world-class creative and strategic output and impact we are looking for.”
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Are you still looking after the Twinings account? if so, you may be interested to know that I worked as a Managing Superintendent in the tea industry for a decade in both Sri Lanka and in Darjeeling, India and was responsible for producing some great teas in both countries. I am passionate about the tea industry and would love to be part of changing Australia’s `coffee culture` to one majorly featuring tea. And I know my tea!
I have a reasonably high public profile, having managed national sporting and cultural identities, including the late Premier of Queensland, Sir Joh Bjelke- Petersen in the 1980’s and 90’s. I created the recently publicised `The Joh Tapes on Leadership `. I now write/produce/direct mockumentary movies and books as well.
If this information is of interest to you, please don’t hesitate to contact me on my mobile 0438 193 728 or on my email at the top of this page. Thanks.