Jim Beam launches new ‘A Look Inside’ global TVC with ambassador Mila Kunis via The Works
Hollywood star and Jim Beam global ambassador Mila Kunis has returned for the next phase of the highly successful Make History global marketing campaign created by independent Sydney agency The Works.
The TV ad called ‘A Look Inside’ features Kunis walking through a CGI enhanced Jim Beam rackhouse explaining how the world’s number one bourbon is crafted in oak barrels for four long years.
The campaign which was filmed in Los Angeles launched in the US earlier this year and has just been released in Australia with other key international markets due to follow shortly. It will air on free-to-air and subscription TV. In
addition to the TVC a series of social media content films featuring Kunis have also been produced.
Kunis starred in Jim Beam’s first ever global campaign in 2014 after being named as a global ambassador for the brand.
Says Damian Pincus, global creative director for Jim Beam and founder of The Works: “Our first campaign was
a big success internationally for Jim Beam and we’re delighted to be working with Mila Kunis once again to create the next phase of Make History – this time looking at just how Jim Beam is lovingly produced.”
The campaign is the latest from StoryWorks, a global partnership between The Works and fellow independent agencies Mekanism (San Francisco) and Jung von Matt (Hamburg).
3 Comments
Zzzzzzzzz
expensive talent, budget finish.
I like the opening line “Inside the rack houses of Jim Bean”.