MullenLowe Group launches new global brand identity; 303Lowe rebrands to 303 Mullen Lowe
As of today, Lowe agencies across 90 offices in over 65 markets will be rebranded as MullenLowe. In Australia the agency rebrands as 303 MullenLowe at offices in Sydney and Perth.
The global rebranding of MullenLowe Group follows the merger of IPG agencies Mullen in the U.S. with global creative network Lowe and Partners in May last year.
Says Nick Cleaver, CEO, 303MullenLowe Australia: “The continued prominence of the 303 name in the local rebrand is reflective of our agency’s local market strength and of our on going ownership stake in the business.”
Mullen has won numerous accolades including AdAge’s Agency A-list, Creativity magazine’s Creative Innovators of the Year as well as scooping the North American Effie Grand Prix 2015 for its American Greetings work.
Both agencies have a proud legacy as independent agencies that have built a fully
integrated offering including the provision of media buying services.
Says Richard Morgan, executive creative director, 303 MullenLowe: “Mullen is great creative partner for us – their work for American Greetings and JetBlue shows how likeminded we are when it comes to creating work that gets an unfair share of attention. We’re both achieving this by having an integrated model in which our ideas are grounded in digital and media insights, which is rare for any agency.”
Over the past 18 months, 303 MullenLowe has expanded its social media and content offering and its digital capabilities under the stewardship of Brad Morris, managing partner for digital and innovation. Gavin Gibson’s arrival in July 2015 as managing partner media has seen the agency add to its media smarts with a new programmatic trading desk and a new data analytics capability created. Over the last three months, 303 MullenLowe has bolstered its media team with six new hires.
The agency grew significantly in 2015 off the back of its enhanced offering winning clients including Audi, Macquarie University, Sherwin Williams, major Federal campaigns for Treasury and Austrade, the Cancer Institute, projects for BHP and NSW Transport while growing business with existing clients such as NSW Health, Lend Lease, Indeed and Budget Direct.
New business wins in Perth include P&N Bank, Main Roads Western Australia, Southern Cross Care and Australian insurer WFI.
Says Alex Leikikh, global CEO of MullenLowe Group: “The creation of MullenLowe Group has given us the opportunity to create a whole new type of global communications network. A network not defined by silos. A network with integrated communications planning built into the model. A network where we bring together the best cross section of our talent across all disciplines to work on client business challenges and drive more creativity.”
303 MullenLowe is also re-launching its website today to reflect the agency’s new branding and integrated capabilities.
2 Comments
Watched the video. Mr Risky is ok, other examples were pretty lame.
Pretty much the same old agency philosophy you get from all agencies, without any great work back it up.