Bulla Dairy Foods captures ‘unfakeable’ moments in latest campaign via Publicis Mojo Melbourne
Bulla Dairy Foods and Publicis Mojo Melbourne have launched a new campaign, Unfakeable, showcasing Bulla’s rich history and the people who bring its products to life. The new work is the first from Publicis Mojo since the agency was awarded the account in October.
Filmed in Bulla’s hometown Colac in country Victoria, ‘Unfakeable’ draws its inspiration from unfakeably Australian icons – featuring the unmistakable voice of Michael Caton and music by INXS performed by Deborah Conway.
Says Nick Hickford, general manager marketing and innovation, Bulla: “Publicis Mojo hit the ground running and has become a passionate partner for Bulla. We are really pleased with the creative work and are anticipating great results.
“Unfakeable is an opportunity for us to shine a light on the legacy our brand has created in the market. You can’t fake 105 years of quality, taste and tradition. You can’t fake what we have.”
The Publicis Mojo work is led by 30 and 15-second TVCs, supported by outdoor, online and national print.
Says Georgina Pownall, general manager, Publicis Mojo Melbourne: “Family companies like Bulla have an unwavering, unique commitment to their products – like still making their ice cream from fresh milk and cream so it’s the real thing, not a fake. We’re really proud to be helping Bulla tell its story in a memorable way featuring real factory workers from Colac, real families and real moments.”
Agency: Publicis Mojo
General Manager: Georgina Pownall
Creative Director: Ryan Petie
Head of Planning: Justin Gurney
Account Director: Emma Salmon
Writer: Ryan Petie and Lee Griffin
Art Director: David Schaak
Producer: Vicki Lee
Production Company: Finch
Director: Alyssa McClelland
Post-Production: The Institute of Post Production
Sound Production: Gusto Music
Music: Supervision and Re-Record Mana Music
10 Comments
The ‘Split’ spot is nice.
The rest of them are your typical Publicis Nescafe wallpaper
My yawn was #unfakeable
Good advertising is unfakeable too.
Is that the worst invented word in the history of marketing?
uncreativeable
Yep, and some things are just shit.
yum there’s nothing I hate the taste of more than fake.
What?
I like these. Especially the Split one. Communicates what it’s meant to well and is an ownable territory for ice-cream. Well done all involved.
A great set of commercials, as a proud Colac Bulla local it was so pleasing to see real Colac people used, down to the children from Colac Primary School. A town that’s proud of this business shares in the promotion and pride. Well done!
ice cream cream
The song is by Russell Morris, where did you get INXS from?