helloworld appoints Clemenger BBDO Sydney

helloworld has selected Clemenger BBDO Sydney as its agency of record for creative strategy and services following a competitive tender and review process. Clemenger BBDO Sydney will provide helloworld’s brand and retail creative requirements from October 12.

Clemenger’s appointment comes after a thorough review process which commenced in June and included several creative agencies. Clemenger will play a significant role in developing and extending the existing helloworld brand proposition “experts in everywhere” to continue to grow the brand’s relevance and emotional connectivity with Australian travellers. Clemenger BBDO Sydney will work very closely with helloworld to deliver new creative and ideas for the brand and bring to life tactical executions in the Australian market.

Says Kim Portrate, chief marketing officer, at helloworld: “With brand awareness growing significantly since the brand launch in early 2014, helloworld was interested in working with a creative partner who could provide the brand with new pathways to engage with the travel consumer. After a lengthy review process we are confident that Clemenger BBDO Sydney is the right agency to help us continue to build our brand in Australia, showcase our expertise in everywhere and continue to strengthen helloworld as the trusted and reliable travel partner for Australian consumers.”

Says Andy Pontin, CEO, Clemenger BBDO Sydney: “There’s no more dynamic category than travel right now, and helloworld is a major player. We can’t wait to get started and help grow the brand and the business to new heights.”