Mount Franklin presents the nation’s hydration in new campaign via Saatchi & Saatchi NZ and Finch
Mount Franklin has launched a new brand campaign that takes a fresh, light-hearted look at the power of their ‘anti dry, pre-wetted, see through water’ created by Saatchi & Saatchi NZ, produced by Australian production company Finch and directed by Nick Ball.
The campaign features popular Aussie actor Josh Lawson and Australian media personality and ‘Mount Franklin’ Lightly Sparkling ambassador Jennifer Hawkins. Filmed in Sydney and surrounding locations, the TV, outdoor and digital campaign celebrates Mount Franklin’s status as one of Australia’s best known and loved brands.
Victoria Fraser, group marketing manager CCA brands said Mount Franklin has been keeping Australians hydrated for almost 30 years.
Says Fraser: “This campaign gives the brand a fresh new tone that breaks water category conventions by adding some humour and spirit.
“Mount Franklin is Australia’s favourite water brand, it’s available everywhere, everyone knows it, and we think it’s time to celebrate it.”
Advertiser: Coca-Cola Amatil
Simon Edgar: Director – Marketing & Strategy
Victoria Fraser: Group Marketing Manager CCA Brands
Anne Joly: Marketing Manager Still and Lightly Sparkling
Kara Morrow: Senior Brand Manager Mount Franklin Still
Vince Lichaa: Assistant Brand Manager Mount Franklin
Creative Agency: Saatchi & Saatchi NZ
Corey Chalmers and Guy Roberts: Executive Creative Directors
Jane Oak: Head of Content
Paul Wilson: General Manager
Lucy Sparks: Account Director Murray Streets: Director of Strategy
Neville Stevenson: Art Director
Stefan Coory (Blockhead): VFX Supervisor Shane Taipari (Franklin Rd): Audio Production Jonathan Dreyfus: Composer
Production Company: Finch
Nick Ball: Director
Karen Bryson: Exec. Producer
Helen Morahan: Producer
Geoffrey Simpson: Director of Photography
Andrew Thompson (Method): Editor
24 Comments
That’s how it’s done Boris
So painfully try hard it makes me want to be sick. The amount of money that was wasted on this makes me want to be sick. I am going to actively avoid drinking Mount Franklin and urge my friends and family to join me. Everything that is wrong with Australian advertising at the moment is summarised in this ad. In the near future this ad will be used in schools, colleges and textbook to pinpoint the moment advertising took a wrong turn and why humanity collapsed.
Nope
Because my head is swollen from being hit over the head with that comedy direction
Dam entertaining. Isn’t that what good broadcast should do? Oh, and good one Nick! Funny that the good scripts come out of NZ don’t you think – Possums?
Delightfully silly. There’s no difference between one bottled water and another, so the advertising has to create the difference. Josh Lawson at his ridiculous best really seems to be enjoying himself. You can’t be rational about this, so don’t even try.
good work. funny for what it is – a dude walking to camera. marbles mcginty should try a little harder.
Dreadful. Try hard nonsense. A funny walk, a bad wig, a ridiculous suit and quick turns to camera does not make it a good ad. They are trying to be Old Spice but don’t even come close.
Someone’s a Mighty Boosh and IT Crowd fan by the looks.
marbles are you bullimic? a lot seems to make you want to be sick…
Tom Kuntz’ long lost younger twin, alive and doing fine down and under.
I wet myself laughing, or was it just a splash of refreshing Mt Somethingorother
Tom Kuntz’ long lost younger twin, alive and doing fine down and under.
I wet myself laughing, or was it just a splash of refreshing Mt Somethingorother
Hehehehehehehehehehehehehehehehehe!
this is brave, confident one of a kind advertising. Kudos to all involved and the ludicrousy entertaining choices made. Jealousy is a bitch and I have a throbbing green one.
No it’s not…it’s crap.
Can we have a word?
if only life was color graded this well
it’s manifesto done well. and in a quirky tone some old types may not ‘understand’.
can certainly see the matt berry similarities and what not. but i was entertained the whole way through, and that my friends, is not a bad thing at all – especially for something as innocuous as bottled water.
This is fucking golden.
makes me wet.
It’s okay. Nobody will know because Matt Berry’s nature videos are geoblocked in Australia.
I’m now going to write a script to the level and competence seen in this ad:
“Balloons, chalk dust, monkeys, cheese, wot? ooh, hey hey, wackyness, look at me, ha ha, 5:15am, marbles, tippy toes, no you don’t, ahhhh.”
There you go, easy as. Now can I be ECD of Saatchi’s please?
This is a great ad, it’s everything it is meant to be. Naysayers need to lighten up and get over their pretentious Australian cringe. I think this is a classic ad that will be in the textbooks for many a year.
da jarate