TEAMHW ‘s campaign for Huawei Mate S smartphone makes touch a powerful language
Global: TEAMHW, a WPP team that provides global marketing communications services to Huawei, has unveiled an inspiring new global campaign for the launch of the ground-breaking new Huawei Mate S smartphone packed with innovative touch technologies.
While the campaign showcases the next generation of interactive touch technology, it emphasizes how touch is much more than a novel way you can operate a smartphone. From a diver who tames sharks by touch, to a blind painter who paints by touch, Huawei believes touch is one of the most powerful ways of connecting people’s hearts, desires and dreams.
Touch is a powerful human language. Now there is a smartphone that truly speaks it.
Meet the Shark Dancer who dares to tame vicious predators by touch when others would run away.
John Bramblitt lost his sight when he was a young child, but managed to achieve his dream through the most original form of senses – by touch.
Credits –
Global Team Leader – TEAMHW: Anthony Wong
Chief Creative Officer: Graham Fink
Executive Creative Director: Juggi Ramakrishnan
1 Comment
These are great. I really enjoyed the Shark and painter films.
nice work guys.