Courtney Act fronts Wella Professionals’ ‘Own Your Colour’ Mardi Gras campaign via Mango

To celebrate its major partnership with Sydney Gay & Lesbian Mardi Gras, Wella Professionals has partnered with famed drag artist and international celebrity, Courtney Act (aka Shane Jenek) in a social campaign that explains how colour is a metaphor for individuality and identity.

By Mango Communications, part of DDB Group, the video features Courtney and a cross-section of Sydney’s queer community, all dancing, wearing and celebrating colour in their own unique way.

VIEW THE SOCIAL VIDEO

At the same time, Courtney speaks about the power of colour to transform you from one person to the next, from Shane to Courtney, and that colour is an endless spectrum; where there are no boundaries or boxes, no two blues are the same, no ‘one size fits all’ and it allows us to be fearless.

This is the second year of Wella Professionals has been a major partner of the Sydney Gay & Lesbian Mardi Gras and the official hair partner, lending their support and colourful skills to the iconic parade.

Says Max Amen, general manager, Coty Professional Beauty Australia & New Zealand: “We are incredibly excited to kick off our 2019 campaign in colour with Courtney Act and Sydney Gay & Lesbian Mardi Gras. In the wake of our most innovative colour launch to date, we couldn’t be prouder to celebrate and represent one of the most vibrant, expressive and inclusive communities in the beauty industry.”

The video also reveals Courtney to be wearing the Wella Wig of Mardi Gras 2019, a dramatically bold pink and purple hued wig coloured with the Colour Fresh CREATE range by the Wella Professionals Education team.

Says Courtney Act: “Colour is on a spectrum that never ends. It has the ability to define and create whoever you want to be.

“It has been a pleasure working with Wella Professionals for this year’s Mardi Gras festival, and helping to spread their message of ‘Love In Colour.”