Brand activation agency Traffik expands Sydney workforce following a string of new business

Following a number of new business wins, Clemenger-owned brand activation agency Traffik has made a number of appointments to its thriving Sydney operation.

Significantly, the agency welcomes back Drew Berridge – who returns as managing partner to oversee its expansive client portfolio, which includes the likes of PepsiCo, Dyson, Diageo and Woolworths.

Supporting Berridge is newly appointed account director, Holly Saich, who joins from Omnicom brand experience agency TRO. Relocating from London, Saich previously lead campaigns for clients including Volvo and Beam Suntory.

Rachel Foot has been brought in to head up Traffik’s newly formed production division, created to meet increasing client demand, and will be responsible for continuing to deliver top-class executions for brands including Amazon and Mazda.

Following the rapid growth of Traffik’s shopper marketing business, Rosie Carter has been hired, bringing with her experience delivering end-to-end campaigns for Schweppes amongst other FMCG brands.

Scott Seymour has come on board as senior account manager with a decorated CV having worked on campaigns for Australian Marriage Equality, BWS and Subway.

Says James Neale, CEO, Traffik: “After an amazing year of business growth and award recognition, 2019 is set to be another fantastic year for Traffik.  We are very excited to have Drew Berridge back in Sydney as our Managing Partner, and under his leadership look forward to securing an unfair share of the best talent in our field.”

Says Berridge: “With a new office, new clients and new additions to the team I couldn’t be more excited to rejoin the Traffik Sydney team. Traffik has built a genuinely unique offer in the market, so bolstering the team with four new hires not only expands our scope and skillset even further, it allows us to take advantage of the increasing momentum we’re seeing in the brand activation space.”