Global branding and packaging agency Equator Design launches new studio in Darlinghurst

Global branding and packaging agency, Equator Design, is celebrating opening a new studio in Sydney, building on rapid growth in its core markets of the UK and the US and winning a host of industry awards.

With a reputation for pushing the boundaries of innovation in design and achieving great results for brand and retail clients, Equator Design also won Branding Project of the Year at last year’s UK Packaging Awards 2017. The business also took home gold for its work on the Aldi US Runik wine range and silver for its design on Sam’s Club Members Mark Milk in The Vertex Awards.  These awards are the only global competition devoted exclusively to the art of own label package design and to be recognised by such a prestigious body is an honor.

The company’s new base in Darlinghurst, Sydney, will be co-led by Chris Lapsley (pictured) who brings over 25 years’ experience in all areas of graphic design from corporate identity programs, consumer brochures, magazine and newspaper advertisements, to point of sale and fast-moving consumer goods packaging.

For the past fifteen years he has working mainly in blue chip FMCG packaging in Australia and the United Kingdom, managing branding and marketing opportunities for clients such as Unilever, Cadbury Schweppes, Kellogg’s, Fosters, United Distillers, Lever Rexona, Arnott’s Campbell’s, Sanitarian Foods and Nestlé Foods.

Lapsley has overseen and managed varying roles of creative director, managing members of the creative, design, interactive and finished art departments.

Supported by Andreea Grosanu, client service expert and director with more than 13 years’ of professional experience, she brings a proven track record of success within BTL & packaging and design segment, for top brands, including: Coca-Cola, Procter & Gamble, Nestle, Pepsico, Intersnack, JTI, Philip Morris, Lindt, Heidi, Tchibo, Strauss, Heineken, Carlsberg, Guinness and also telecommunications brands: Vodafone, and Samsung.

Says Lapsley of the new premises on Stanley Street in the city: “The Equator Design premises are designed to be truly inspirational.  The raw concrete, curved steel girders and rooftop outdoor space establishes our studio on Stanley Street to be the most imaginative working environment possible to inspire creativity.”

Says Grosanu: “Our global presence and our successes as a collaborative business means we are well positioned to attract the best talent in the industry and provide the most creatively fulfilling environment possible for our clients. We’re excited for the future and are passionate about overhauling the packaging design business in Australia by bringing a fresh approach to the sector.”