EFM rewards customers with new skydiving iPhone experiment and promotion
Perth based mobile accessories company EFM has launched a new promotion campaign featuring an iPhone surviving a 3,280-feet skydive, whilst consumers are invited to enter a lucky draw for a chance to win $1 million.
Entitled “EFM Million”, the campaign sees an iPhone being placed in one of EFM’s signature smartphone cases and covered with screen guards and dropped from an aircraft at 3,280 feet, equivalent of 1,000,000 mm. A skydiver followed and filmed the journey of the iPhone, and found it to be in mint condition after the experiment.
Chris Sciortino, chief marketing officer, Force Technology International said the campaign is about showcasing the excellent shock absorption ability of EFM’s cases and screen guards all whilst rewarding its customers.
Says Sciortino “EFM Million is a creative campaign to demonstrate how tough are market leading products are and to reward our customers at the same time. As we have recently dropped our latest range of smartphone cases, we decided to have some fun and literally drop an iPhone in an EFM case and screen guard from 3,280 feet, equivalent of 1,000,000mm.
“Why such a precise number? Our team worked out this distance is exactly 1,000,000 mm, which ties in brilliantly with our latest promotion, offering our customers a chance to win $1,000,000! Since EFM launched in Australia in 2015, we have always focused on providing our customers with the very best and most durable products in the mobile accessories industry.”
From September to end of December 2018, customers who purchase selected products from myefm.com or nationwide retail partners will be given a chance to enter a lucky draw to win $1 million and other amazing cash prizes along the way.
The campaign is featuring across digital, social media, SBS on Demand, TenPlay, and on myefm.com. For further details, head to myefm.com/million.