Exit’s Mark Molloy directs emotional TV spot for The National Lottery via adam&eveDDB, London
The latest from EXIT director Mark Molloy is an emotional 2-minute film for Camelot’s The National Lottery via adam&eveDDB (London).
“Amazing Starts Here” launches a major new brand promise and highlights how, no matter how big or small the win, the prizes make “amazing” things happen for ordinary people. “Fisherman” debuted last weekend during ITV’s The X Factor UK to an estimated more than 5.7m viewers.
Molloy shot the multi-channel ad in Macduff, Scotland and tells the story of a hardworking fisherman and mum who change their lives with a winning ticket. The film is shot through a lens of compelling realism, detailing the harsh realities that many working lives face daily.
Molloy’s spot, via Smuggler, will be supported by TV, online, social and outdoor ads featuring people at the moment they realise they are winners.
Contact Leah Churchill-Brown at leah@exit.com.au for enquiries.
Client – Camelot
Brand – The National Lottery
Head of Brand Marketing – Hayley Stringfellow
Agency – Adam&eveDDB (UK)
Group Executive Creative Director – Ben Tollett
Chief Creative Officer – Richard Brim
Deputy Executive Creative Director – Antony Nelson
Copywriter – Andy McAnaney
Art Director – Christian Sewell
Agency Producer – Sian Parker
Chief Strategy Officer – David Golding
Planning Directors – Hannah MacKenzie, Thomas Keane
Managing Partner – Sam LeCoeur
Business Director – Sarah Kay
Account Director – Loella Bowles
Account Manager – Ashley Lewis
Account Executive – Frankie Cuffaro
Media Agency – Vizeum
Production Company – Smuggler
Executive Producer – Fergus Brown
Producer – Nick Sutherland Dodd
Director – Mark Molloy
DOP – Steve Annis
Editing Company – The Quarry
Editor – Paul Watts
Post Production – MPC
Post Producer – Amy Richardson
VFX Shoot Attend – Timo Huber
VFX Lead – Dan Sanders
Colourist – Tom Poole, Company 3
Music Supervisors – Toby Williams, Codie Childs, Leland Music
Audio Post Production – Sam Ashwell, 750mph
Soundtrack Name and Composer – Luca D’Alberto, Her Dreams (re-work)
4 Comments
Good one Mark. Nice.
Just missing a pirate ship dudes https://youtu.be/cBQA-FN_CIo
Gave me the tingles in the loins
Love it made me nostalgic as I was born there and passed the white house many a time