Target uses nature to push its new activewear range in latest campaign via AJF Partnership
Shot in the ruggedly beautiful Kimberley region, Target’s latest activewear campaign, created by AJF Partnership, illustrates how nature empowers us, and influences a new range of product through design and fabrication.
Says Kenton Elliot, general manager, marketing, Target: “Target have released a stylish collection of activewear, inspired by nature and inspiring Australian women to get out there and get moving, because when you look the part, you feel the part.”
The campaign will be seen in multiple channels including TV, gym screens, online, and social media. It features the track Harlem River, by Kevin Morby.
The campaign was created by AJF Partnership, a GrowthOps business, directed by Rob Stanton-Cook from Collider with media planning and buying by OMD.
Says Josh Stephens, ECD, AJF Partnership: “It’s an exciting time to be partnering with Target as they continue to build their fashion and quality credentials. It’s allowed us to create this beautiful, visual work that captures a feeling of truly running wild.”
Target’s activewear campaign kicked off Sunday August 5.
Client: Target
Agency: AJF Partnership, a GrowthOps Business
Executive Creative Director: Josh Stephens
Creative Director: David Klein
Senior Copywriter: Melanie Stevens
Group Account Director: Emily Pockley
Account Director: Tess Porter
Senior TV Producer: Liesel Haug
Strategy: Jacqueline Witts, Hayley Read