Pandora launches golden beehive in Sydney via YourStudio to celebrate Pandora Shine launch

On Friday 23 March to Sunday 25 March, Pandora Jewelry brought a giant multi-sensory beehive to life in Sydney’s Pitt Street Mall to celebrate the global launch of Pandora Shine, Pandora’s new precious metal in 18k gold-plated sterling silver. Pandora’s hive activation was executed by Melbourne-based experience and environment design studio, YourStudio.

Taking design cues from Pandora’s new geometric honeycomb charm, the 5 metre tall hive structure was a fully interactive experience, captivating each visitor’s sense of touch, sight, scent, taste and sound.

The sculptural golden hive was filled with metallic golden flowers that were subtly scented like real flowers, revealing new season Pandora charms within. Immersive ‘humming hubs’ allowed visitors to place their heads inside the hive to hear the sound of bees buzzing. The PandoraShine hive also served edible gold ice-creams.

Says Glenda Wolman, vice president, marketing for Pandora in Australia and New Zealand: “We wanted to bring the Pandora Shine campaign to life in a way that engages all the senses.

“This was an exciting launch for the brand, representing the next step in the brand’s evolution. The Pandora Shine collection, in 18k gold-plated sterling silver, takes inspiration from nature and honeybees. The Hive was the perfect way to introduce our new jewellery collection to the Australian market in an innovative and engaging way.”

Says Danny Newman from YourStudio: “We create human experiences that connect people through sharing and making memories together, this is a perfect example of this. The Pandora Shine Hive is an immersive, multi-sensory installation showcasing the Shine collection in a really unique way.

“We have created a customer journey that is similar to that of a bee, enticing customers to visit the giant interactive hive. This collaboration between Pandora and YourStudio was a great experience to bring this vision to life.”