What a fail. I watched it all but many won’t. It has not hit that sweet spot of wonderfully absurd that Skittles has done so well in the past. There’s a fine line between that and just silly.
This could be the low point of creativity.
Joyless, laughless and creepy.
Canadians are the funniest people in the world.
But maybe not their advertising people.
This isnt a fail… You people are so morbid.
I found it funny and really enjoyed it. Watched it twice.
It isnt a bullseye compared to earlier work – but still better than most other crap out there.
You have nailed the problem with it.
“It isnt a bullseye compared to earlier work – but still better than most other crap out there.”
People expect more than that from Skittles. They don’t want better than the other crap. They want the best. And this is not that.
The idea around “Struck by a rainbow” is kinda fun and so right for the brand. The format of a doco and general execution was underwhelming. Felt dated etc.
Lot of negativity surrounding this spot considering it isn’t the perfectly executed sheer genius we’ve come to expect of Skittles – but even so, very much enjoyed this!
10 Comments
Me like.
lame in comparison to earlier work
What a fail. I watched it all but many won’t. It has not hit that sweet spot of wonderfully absurd that Skittles has done so well in the past. There’s a fine line between that and just silly.
This could be the low point of creativity.
Joyless, laughless and creepy.
Canadians are the funniest people in the world.
But maybe not their advertising people.
This isnt a fail… You people are so morbid.
I found it funny and really enjoyed it. Watched it twice.
It isnt a bullseye compared to earlier work – but still better than most other crap out there.
You have nailed the problem with it.
“It isnt a bullseye compared to earlier work – but still better than most other crap out there.”
People expect more than that from Skittles. They don’t want better than the other crap. They want the best. And this is not that.
funny idea, not a funny execution.
Shame the writers didn’t really push it, i feel the dialogue could of been funnier.
funny idea, not a funny execution.
Shame. Dialogue was pedestrian.
The idea around “Struck by a rainbow” is kinda fun and so right for the brand. The format of a doco and general execution was underwhelming. Felt dated etc.
Lot of negativity surrounding this spot considering it isn’t the perfectly executed sheer genius we’ve come to expect of Skittles – but even so, very much enjoyed this!