Pizza Hut promotes new Doritos Crunchy Crust Pizza in a campaign via M&C Saatchi, Sydney
To promote Pizza Hut’s new Doritos Crunchy Crust Pizza, M&C Saatchi Sydney has launched a new integrated campaign.
As the home of Stuffed Crust, Pizza Hut has spent months developing this innovative and indulgent Stuffed Crust pizza, made with delicious mozzarella cheese in the crust, layered with original Doritos crunchy corn chips and sprinkled with tasty cheddar cheese around the edge of your pizza for the crunchiest crust you have ever experienced.
Says Fatima Syed, head of marketing and innovation, Pizza Hut Australia: “We’re so excited to launch the Doritos Crunchy Crust Pizza – it’s the kind of pizza that needs to not only be eaten, but heard to be believed. As you bite into the crust you’ll be blown away by the crunch – it’s not only seriously loud, but delicious.
“Why Doritos? Well it is a globally loved brand and they have the best corn chips to deliver the ultimate crunch. This exciting and undeniably fun new crust will wow all your senses, not just your taste buds. We know from research how big an impact the crunch sound has on one’s appetite. This is an all taste, no waste pizza.
The Doritos Crunchy Crust Pizza is Pizza Hut’s latest creative crust innovation and follows on from the huge success achieved through previous launches such as Hot Dog Stuffed Crust and Cheeseburger Crust pizzas.
Agency: M&C Saatchi
Executive Creative Director – Ben Welsh
Senior Art Director – Chris Cheeseman
Senior Copywriter – Phil Leece
Senior Account Director – Lynette Sturits
Account Executive – Ella Speakman
TV Producer – Heather Cook
Producer – Mick Perry from Kite Productions
Director – Josh Whiteman
DOP – Simon Hammond
Menu boards/in-store creative – Intoto Design
8 Comments
“What my pizza needs is corn chips in the crust!”
Said no-one ever.
Thats shocking… the Ad and the Pizza.
This is not a pizza this is crap.Inedible,unhealthy crap.
What century is this Company living in?
Good luck Host.
I’d get down on that pizza no problem. The ad is just shit
I agree….sometimes a product just doesn’t need a TV ad. Print/digital would suffice.
I am a bit stoned right now so maybe this isn’t the best time to be commenting on Campaign Brief. But I really, really really want to eat that Pizza right now.
If my mouth wasn’t so dry I would be salivating. I know I would probably cut the roof of my mouth on one of those chips though. To a stoned person the ad was really confusing and really lowered my buzz. Why is that guy on a stage? What’s with the other guy sitting on the couch? Why is he just sitting there in silence, Is this some kind of LSD dream scene about pizza? Why is the chubby guy talking to me like that, It’s kind of offensive. Anyway I’m going to get a Mixed Grill from The Sultans table.
That’s embarrassing! Go back and do Award School.
Pig disgusting and embarrassing this is being launched in Australia. Pizza Hut really is entrenching itself as the trashiest fast food chain.