Sonny Bill Williams stars in #leaveyourmark campaign for adidas via We Are Social
adidas has launched a social media campaign via We Are Social, across Australia and New Zealand featuring brand ambassador, Sonny Bill Williams.
The #leaveyourmark campaign offers a rare insight into what motivates Williams and the dedication, commitment and resilience required to leave his mark and legacy on the world throughout his various achievements.
For the campaign, adidas worked with We Are Social to create three branded content films focusing on how the sportsman achieves his goals. The key films have been launched on William’s social media channels and housed on the adidas Rugby YouTube channel, amplified with supporting content and teasers via adidas Australia, New Zealand, adidas rugby on Twitter, Facebook and Instagram.
Says Elizabeth O’Neill, PR manager, adidas: “We’re very proud to sponsor Sonny and saw an opportunity to create a campaign that offers a rare insight into Sonny Bill the athlete and individual. Sonny inspires so many with his incredible drive and commitment to excel at everything he sets his mind to. We wanted to inspire his fans by celebrating such an incredible athlete determined to leave his mark on the world.”
The #leaveyourmark campaign is directly linked to adidas global brand beliefs.
Says Oz Dean, creative director: We Are Social: “Just as adidas creates products that help athletes unlock their true potential, we wanted this campaign to do the same by showcasing Sonny’s inspirational will to succeed and giving people a platform to get involved in and feel like they belong.
“By asking “how do you #leaveyourmark”, Sonny would start a conversation in social around this identifier.”
Agency – We Are Social
Oz Dean – Creative Director
Luke Ryan – Senior Strategist
Colin Fairley – Account Director
Max Mills – Account Executive
Ray Phan – Designer
Michael Batistich – Head of Insights and Analytics
Production Company – Milk Money
Ethan McLean – Director
Matt Taylor – Executive Producer
Charlotte O’Rourke – Producer
Sound Mixing – Sonar Music
Stuart St. Vincent Welch – Senior Sound Designer
5 Comments
It’s a TV campaign that is being run on social platforms. That’s not a social campaign now is it?
makes everything social now does it?
I can’t wait to have a conversation about this.
i’d call it social (because it’s too shit to call telly).
The conversation could be “Couldn’t they find someone who could make decent ads?” Not so choice aaay bro?