CB Exclusive: Grey Melbourne MP + ECD Michael Knox promoted to CCO at Grey Group Australia

CB Exclusive – Michael Knox, managing partner and executive creative director of Grey Melbourne, has been promoted to chief creative officer of Grey Group Australia.

Knox is a highly-recognised creative with more than 20 years of experience. He has worked on some of Australia’s most-loved and awarded campaigns and has won at many award shows including Spikes Asia, D&AD, One Show, CLIO, London Internationals and the New York Festivals. His recent work, “Ungiven Gifts” campaign for TAC won Gold at the 2014 Cannes Lions International Festival of Creativity, and “Wipe Off 5” campaign came away with a Bronze Lion.

Says Nirvik Singh, chairman & CEO of Grey Group Asia Pacific: “Michael has the uncanny ability to develop creative ideas that clients take on board and this delivers great work and business results. With Michael at the helm, I have no doubt Grey Group Australia will be producing even more ground-breaking work.”

Says Knox: “I’m excited to be given the opportunity to bring our offices together to create the type of work our clients need. We’ve seen our fair share of change this year and with some recent wins, I’m looking forward to taking the agency to the next level.”