The Builders Academy launches a new recruitment TV + radio campaign via Sense

The Builders Academy, a Simonds Homes company, has launched with a new TV and radio campaign created by Melbourne agency Sense.

The campaign will run for seven weeks, when its audience of builders and tradespeople will be watching the AFL footy finals and motor sports.

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Says Mark McCoach, CEO, Builders Academy: “The ad is really different to anything else in the industry. It’s edgy, but it aligns perfectly with our audience. Our aim was to grab attention and the guys at Sense have nailed that brief. I have full confidence it will generate many enquiries.”

Sense has had its hands full with the Builders Academy. After developing the brand strategy they then designed the visual identity and applied it to everything from the website to stationery.

Says David Whiteside, director, Sense: “That’s the benefit of being a multidisciplinary agency. We love to work with clients like Mark, who understand that strong brands are thoughtfully built using multiple touch-points. For example using traditional advertising to establish and build the brand is crucial but without the correct digital presence the brand experience will fall short. We’ve been fortunate to have been given the opportunity to address all these aspects.”

The Builders Academy will initially offer Certificate IV in Building and Construction and Diploma for building and management, with entry-level courses to roll out soon.

Writer: Peter Milne & Guillaume Roux

Sound: Ripon Studios