Adstream adds new destination Scentre Group

Adstream Australia has announced that it has added a new destination, Scentre Group, the owner and operator of Westfield in Australia and New Zealand.

Says Peter Miller, managing director of Adstream Australia: “Scentre Group’s BrandSpace division is a blue chip media business. Its media offering is national and diverse with offerings ranging from magazines to large format digital signage. Adstream’s role is to make executing campaigns powerful and simple.  We are thrilled and proud to add this new destination to our mix.

“This is an exciting time for Adstream, offering our clients a new retail destination to our already unrivaled list of media options.  This presents an unbeatable opportunity for advertisers wishing to reach Australia’s retail heartland – connecting with shoppers while they shop.

“This new destination will be available from Monday August 25th.”

Says Dan Carrapetta, operations & projects manager of Scentre Group: “This is a fantastic opportunity for our clients, offering a powerful and simple solution to enable agencies and advertisers to submit media files quickly and efficiently to maximise on time delivery of their campaigns.

“With Scentre Group’s large national offering of media assets, the ability for my team to have an automated incoming ingestion point, with real time updates, enables our business to move with speed to activate large and intricate campaigns activations in minutes not hours.”