CSR Bradford Australia launches new brand campaign via Auckland agency mediaR
On the back of its successful multi platform relaunch last year of Bradford Gold Insulation and Acoustic Gold Insulation featuring two well educated builders expousing the virtues of Bradford Gold insulation, Auckland agency mediaR has just completed two new 30 second brand TVCs for parent company CSR Bradford in Australia.
The new commercials for Bradford Optimo Underfloor Insulation and Bradford Soundscreen Australia (released in September) take a new direction from the advertisement scenarios used in NZ, but both still play off a slightly humorous platform based on the premise of “Keep yourself comfortable Australia”.
A microsite developed specifically for the campaign has also generated an unexpected level of success.
Says Tony Richards, mediaR: “Working with the CSR Bradford team in Australia off the back of the relationship here was a brilliant experience and we were thrilled to be approached based on the the work we had done here in NZ.
“What’s even more pleasing, is the level of response and the resulting sales the Optimo TVC has had in the market.
“The campaigns aim is to motivate the trade, re-introduce the brand to consumers and charm – all with a wry smile.”
The second of the two commercials will launch in September.
Client: CSR/Bradford Insulation Australia
Agency: mediaR
Creative Director: Paul Taylor
GAD: Tony Richards
Production company: Gypsy
Director: Paul Taylor
DOP: Sigi Spath
Producer: Penny Hall
Post Production: 21/2-D
Sound – Franklin Rd