CC’s re-works iconic 90s ‘you can’t say no’ campaign in new spot via Hark Attack
Snack Brands has delivered a new take on its classic quirky commercials with the latest installment of the iconic “You can’t say no” campaign for CC’s’ via Hark Attack.
The campaign kicked off with a nod to the past with the re-working of the CC’s MINK classic ad from 1990. The new spot has Elvis and some out there friends nodding away to the updated “You Cant Say No, Just Say CC’s” jingle.
Says Mark Fryday, Snack Brands marketing director: “So many of our consumers loved the fun and frivolous approach of the old ‘you can’t say no’ campaign, they were younger back then and now they are buying CC’s for the family. We just wanted to find a way to give a great campaign new life.”
Says Jon Harker, Hark Attack founder: “At the heart of the great CC’s campaigns of the past was an irreverence that always shone through. Great characters, having a ball, we just gave it a 2014 feel.”
While the new campaign delivers the wacky characters reminiscent of past installments, the up-dated Elvis infused jingle and the bobble head treatment kept things fresh.
Says Fryday: “You can’t get the jingle out of your head and you really can’t say no to CC’s.”
CC’s Bobble Heads
Client: Snack Brands
Marketing Director: Mark Fryday
Senior Brand Manager: Jennifer Geoghegan
Agency: Hark Attack
Director: Spud Murphy
VFX: Scotty Wilcox
9 Comments
Great work.
You have no one to blame but yourselves for this mess.
During your time at Snackbrands, you have been presented with countless great ideas from many different suppliers, yet you have rejected them all in favour of your own moronic concept that you briefed directly to a production company.
Your ill thought out campaign will no doubt result in a great brand (and possibly your jobs) being deleted forever.
bleurgh…
the 90’s one was better.
NO
The ‘original’ CC’s ads was launched in the mid to late eighties. That’s when they WERE quirky!!
The nineties campaign you are quoting was the second and third wave release and was far more ‘politically correct’
If anyone has access to the launch campaign ads it would be fun to see them again.
Embarrassing.
Their first mistake is to think that anyone actually cared about the old ads in the first place (news-flash: only brand managers care about brands). Their other mistakes are too countless to list.
It is better to explore new territories, than mourn those that never existed.
https://www.youtube.com/watch?v=tvi-DFFX9LQ
Why the f*** is Jimmy Savile in this ad for?