BMF promotes AD Alex Booker to CD role

BMF has promoted art director Alex Booker (left) to creative director.

This promotion follows a streak during which Booker has created exceptional work across a variety of brands since joining the agency at the start of 2011. That work includes putting Lionel Richie in a fridge for Tap King, Awaken Your Incredible for Weight Watchers, Free Range bread for Abbott’s Village Bakery and The Power of Cheese for ALDI.

Says Cam Blackley, BMF executive creative director: “Booker has impressed me from day one with quality work born out of tenaciousness and talent. He’s a very important piece in the puzzle for our creative work moving forward.”

Booker began his career in advertising in 1999 and has had his work recognised both locally and internationally, including D&AD, New York Festivals, London International Awards, Caples, Award, Spikes and Adfest.