Meat & Livestock Australia retains BMF; The Monkeys added to roster of creative industries

Meat & Livestock Australia (MLA) has re-appointed BMF and added The Monkeys to its roster of creative industries after undertaking a review of current creative and PR agencies.

Today’s announcement was the result of a recent closed agency tender review process.

Says Lachlan Bowtell, MLA’s regional manager Australia: “The decision validates a strong partnership with BMF, evidenced not only by iconic campaigns from the past 14 years, but also a fresh new team and thinking during the review process.

“It also gives credit to the quality strategic and creative thinking that The Monkeys brought to the table across our suite of brands.”

The PR agency review also saw One Green Bean appointed to handle all consumer program PR, having demonstrated a clear long term direction for MLA’s business strategies across food and consumer media.

All new agreements are effective 1 July 2014.

MLA is part of the Central Advertising System, and therefore media arrangements were not included in the process at this stage.