4 Pines Brewing Co. believes real ale deserves real thought with poster series via Grey, Sydney
April 15 2014, 9:31 am | | 10 Comments
It’s funny how a beer can get you thinking. Each sip and gulp leading your train of thought into strange places and interesting topics of conversation, as if giving you permission to speak up and say what’s really on your mind.
But 4 Pines is all about real ale, and when you’re drinking it, it expects to hear the real thoughts it deserves. It wants those questions and observations that not everybody talks about, yet still make us ask ‘Why?’
A new print campaign out of Grey, Sydney.
10 Comments
Crafty stuff Frazer. Good looking work from a good looking man.
I’m in advertising and can’t be bothered reading these. Good luck getting the consumer to do so.
@Why you must be an art director then?
@Groucho, I’m a writer and I can’t be bothered reading ’em. Maybe it’s the extraordinarily tricky art direction. I just want a beer NOW.
@Groucho – possibly not the best ad I’ve seen, and definitely not the most compelling copy. But I think Why has a point.
That said, I don’t think too many people will be bothered reading them as they’re probably hanging up in 4 Pines’ brew-pub lavatory.
Lovely work, Adam
A rather short version of the credits?
pash rassh!! yeoow
Great posters for a great brewery. Nice job guys.
Great posters for a great brewery. Nice job guys.