Wicked celebrates 2014 Australian tour with a new national campaign via ACMN, Sydney

To celebrate the global phenomenon Wicked and its 2014 Australian tour, a new national campaign has kicked off created by Sydney agency ACMN.

The campaign features trucks, planes and ships emblazoned with the Wicked logo, it also features a giant poster unfurling down a city building and news reporters all heralding the arrival of one of the world’s biggest musical productions.

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Says Guy Mansfield, ACMN creative director: “We wanted to produce something not only different to other ‘show ads’ but also very different to anything else on air.”

Director: Guy Mansfield