Mother Energy Drink launches new campaign for latest energy offering Mother Revive via McCann
Serving up a huge energy hit for the morning, Mother Energy Drink has launched a morning occasion beverage, Mother Revive, to help Aussies ‘conquer the day’ as well as a new TVC created by McCann Australia.
Mother Revive will launch with a multimillion dollar media spend covering a broad spectrum of marketing channels kicking off on March 9 and extending through to late April 2014.
Marketing touch points include a new TVC, cinema, radio, mobile, digital, large scale disruptive out-of-home creative including bus shelters and train station cross tracks, in-store point of sale executions, sampling activity and PR.
The new Mother Revive TVC specifically focuses on the ‘Revive’ morning proposition which is delivered in both 30 second and 15 second format.
Creative – McCann Australia
Media – Ikon
Strategy – naked
Packaging and POS – Passport
Sampling – Maverick
Consumer PR – Adhesive PR
Trade PR – Pulse
12 Comments
That’s an AWARD School first thought circa 1995.
As much as I’d like to blame McCann, it’s probably more to do with the lack of imagination over at Coke.
So this is the drink for when you wake up surrounded by gigantic cocks? Quite a niche audience, surely?
It’s alright that, and it’s short, delivers the message and not full of ‘cocks’ (knobheads).
I don’t mind it at all.
@So… It’s not in Sydney.
God awful. Bring back the personality from MotherLand
jesus, what a lost opportunity
I’m sure there was a lot of great stuff left in the tissue session.
This is almost definitely a case of client playing very safe not a lack of imagination from the creatives.
Touche’
WHO is the man -delish!
ow! nice idea.
Nice1! 🙂
yeh its pretty kewl ayeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee