Major League Baseball Players Association picks CumminsRoss as representative in Australia

The New York based Major League Baseball Players Association (MLBPA), the collective bargaining and group licensing representative body for all active Major League Baseball players, has named CumminsRoss as its Australian business agent for sponsorship and promotional opportunities featuring the names and likenesses of the players.

Says Richard White, MLBPA general manager, business affairs/international, from New York: “Baseball has over a 150-year rich history in Australia, and with more than sixty Australian-born players under contract to Major League teams, we believe it’s an opportune time to intensify our international resources in the Land Down Under.  Major Leaguers, the face of the game, are the best in the world at what they do.   As such, it was important to find an Australian agency that is also the best at what they do, and that’s why we’ve chosen CumminsRoss.  This award-winning agency is sure to advance the business interests of the players and in turn help us increase the popularity of the sport in Australia.”

CumminsRoss has developed a sporting expertise having Nike, Melbourne Storm, Tennis Australia, AFL Players Association as clients. Additionally, the agency has a strong sponsorship department starting with Jacob’s Creek and its Global Open Series campaign featuring Andre Agassi, CGU and Collingwood Football Club, Dairy Australia and Melbourne Victory and Liverpool FC, Jeep and Richmond Football Club and all their other Ambassadors.

Says Kirsty Muddle, chief media and innovation officer: “CumminsRoss is born in the sporting capital of the world. It was naturally going to be an area we would excel in. Our full service model, bringing together creative and media disciplines gives us multiple capabilities in leveraging rights, and forging new ways of putting brands at the heart of a consumer passion.”