Never put an art director with a stunt man
January 20 2014, 9:43 am | | 6 Comments
By Simon Veksner, ex-Head of Ideas, Naked Communications
Darren Bailes, ECD of British ad agency VCCP, has written an article for the UK’s Campaign magazine in which he proposes that “This year should be the year of ‘hiring the random’. How great would it be to hire a scientist and put them with a copywriter?” he says, adding “Or a stuntman.”
I’ll tell you how great it would be, Darren. Not great at all. In fact it would be shite. READ ON…
6 Comments
An agency I worked at once in NZ hired a plumber as a copywriter. His copy was just OK, but the shitter was never blocked.
How does this sounds: “Hey stuntman, seeing as you’ve got a bit of downtime, would you mind doing us a quickie and look at these interest rate banner ads for us, just a quick storyboard scamp’ll do.” Just doesn’t work does it?
Agree. Whenever I hear an ECD say this, I just think “wanker”.
Actually, I used to work at VCCP London and he was pretty decent bloke. I guess it shows we can all go a bit mental in this job from time to time.
Creative directors hire plumbers, IT specialists, salesmen, bus drivers and the like all the time. Usually, they’ve left that job because they don’t like it, and have done AWARD school or similar. Hello, advertising.
Demeaning tripe. Usual shite you get from self obsessed, attention seeking wankers. They’re usually the ones who harper on about its all about creativity and the ideas then royally f*** you when you step too far into the limelight. Stuntmen, haha! Your mom!