72andSunny strengthens strategic and creative teams with four senior hires Genevieve Hoey, Michael Kleinmann, Daniel Cook and Job van Dijk

September 22 2021, 9:32 am | BY Ricki Green | 23 Comments
72andSunny strengthens strategic and creative teams with four senior hires Genevieve Hoey, Michael Kleinmann, Daniel Cook and Job van Dijk

(Pictured L-R: Michael Kleinmann, Daniel Cook, Genevieve Hoey and Job van Dijk)

72andSunny has strengthened its team in Australia with four super senior hires in strategy and creative roles. Joining the agency is Genevieve Hoey, Michael Kleinmann, Daniel Cook and Job van Dijk.

 

Hoey is a highly awarded creative with a global career of nearly 20 years developing culture shaping campaigns, products, platforms and experiences for some of the world’s most iconic brands including Nike, Converse, Booking.com, Corona, BMW Mini and H&M. Prior to 72andSunny, Hoey was ECD at ALTO NY, group ECD at R/GA NY and CD at Wieden + Kennedy Amsterdam.

Kleinmann is an acclaimed designer with a global career that spans leadership roles in design and art direction. Kleinmann is returning to Australia after five years with Droga5 New York and joins 72andSunny in October. He is best known for work that intersects culture, art, technology and absurdity.

Cook is a specialist in culturally driven strategy across communications and entertainment. Cook has over 20 years experience spanning traditional agency strategy roles in Auckland, London and Sydney and 13 years broadcasting strategy within the BBC, ITV and ABC. Cook holds a PhD examining the political economy of information within mature democracies.

van Dijk is an award-winning creative with an international career spanning over 20 years, developing culturally impactful campaigns for brands including Diesel, Axe, Heineken and T-Mobile. From Amsterdam, van Dijk has held previous roles as CD at KesselsKramer, TAXI and Anomaly.

Says Ross Berthinussen, president, 72andSunny Sydney: “72andSunny’s vision has always been to drive growth by impacting culture. We’re stoked to add this world class talent to the team to help deliver this.”

Says Luke Martin, ECD, 72andSunny Sydney: “It’s rad to have such superstars joining the 72 family, we have great energy, and are making lots of awesome work right now. I can’t wait to see what we all create together.”