7-Eleven keeps Summer going 24/7 in newly launched campaign via CHE Proximity

7-Eleven, Australia’s leading convenience store, has launched a feel-good Summer campaign via CHE Proximity.

From day to night and back again, in an endless loop, the campaign highlights the much-loved role 7-Eleven plays in the Aussie summer. All set to a Mark Ronson track and fuelled by ice-creams, Slurpees, smoothies and more.

Says Adam Jacka, head of marketing communications at 7-Eleven: “For almost 50 years, 7-Eleven has been an iconic part of the Australian summer. After the year Australians have been through with so many of us in lockdown or separated from friends and family, customers are looking to make the most of every moment this Summer, and 7-Eleven open 24/7 just makes that a little Wonderfully Easier.

“Whether it’s a pre-surf morning coffee or a refreshing smoothie with friends, an afternoon ice cream treat for the kids, or a late night dash for a Slurpee or party top ups, you can find one of more than 700 local 7-Eleven stores just around the corner ready to make it easier to Summer 24/7.”

Adds Amy Weston, creative director at CHEP: “Summer in the suburbs sees us dropping into 7-Eleven at all hours. It’s the Wonderfully Easier way to keep whatever you’re doing going, 24/7.

Directed by Alex Roberts via FINCH, the TVCs will air across free-to-air, catch-up TV and YouTube and are accompanied by radio, Spotify, social, Twitch, OOH, digital and in-store collateral with the media strategy led by 7-Eleven’s media partner, PHD Australia.

Adds Jacka: “The 7-Eleven Summer 24/7 campaign also stretches well beyond our hero film content and into a range of digital-first extensions with influencer partnerships, gaming integration through Twitch and a consumer promotion celebrating our new Mystery Flavour Slurpee ranges. We also celebrate the exciting rollout of our new, delicious smoothies, frappes, juices and more with more than 30 flavours to choose from, already available in more than 270 stores and a perfect Summer refreshment day or night!”

Agency: CHEP
Media Agency: phd

Adam Jacka – Head of Marketing Communications
Eva Karakaltsas – Marketing Manager
Kit Burgess – Marketing Manager
Helen Quint – Brand Manager

Production Company:  FINCH
Director: Alex Roberts
Managing Director: Corey Esse
Executive Producer: Loren Bradley
Producer: Rona Lewis

Post House: ARC
Editor: Drew Thompson
Post Producer: Michaela Fenton
Colorist: Ben Eagleton
Online Artist: Chris Betteridge

Sound House: Rumble Studios
Engineer: Liam Annert
Sound EP: Michael Gie

Music Supervision: Big Sync Music
Music Supervisor: Michael Szumowski