7-Eleven has entered the world of beauty with a limited-edition Coffee Body Scrub, made from the same Arabica and Robusta beans found in every freshly ground 7-Eleven coffee. CHEP Network has developed a new campaign to accompany the scrub’s launch.
The campaign is aimed at convincing Australia’s young coffee aficionados that the quality of 7-Eleven’s coffee is worthy of their taste buds.
The scrub will be sold exclusively via Adore Beauty from today, Tuesday 22 March, and will be promoted by Australian actor Olympia Valance, the face of the campaign. All for the retail price of $1, the same as the iconic coffee itself.
7-Eleven’s head of marketing communications, Adam Jacka, said that the Coffee Body Scrub is a fun and innovative way to showcase the quality of freshly ground coffee that Australians enjoy every day: “We’re thrilled to be launching 2022’s most unexpected arrival in beauty, the 7-Eleven Coffee Body Scrub. We take great pride in sourcing high quality beans from across the world to provide great tasting, consistent and freshly ground coffee to customers every day.”
Says Glen Dickson, deputy CCO at CHEP Network: “The 7-Eleven Coffee Body Scrub is a simple way to get the coffee critics and doubters to reconsider their opinion of one of Australia’s best-selling coffees. It’s freshly ground from real beans. Here’s the proof.”
The 7-Eleven Coffee Scrub is produced locally in Australia, is 100% naturally derived, vegan and cruelty-free.
The limited-edition 7-Eleven Coffee Body Scrub will be available to purchase via Adore Beauty from today, March 22, strictly while stocks last.
Visit https://www.adorebeauty.com.au/7-Eleven-Collaboration.html for further information or click here to purchase.
Client: 7-Eleven Australia
Adam Jacka – Head of Marketing Communications
Eva Karakaltsas – Marketing Manager
Helen Quint – Senior Design
Lara Stephens – Brand Manager
Creative & PR Agency: CHEP Network
Media Agency: phd
Director/Photographer: Sam Wong
Coffee Scrub Manufacturer: Botany Essentials Pty Ltd
Distributor: Adore Beauty