7-Eleven and Mobil set to help drivers go further in new campaign via CHEP Network

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7-Eleven, in partnership with Mobil, has launched a new campaign via CHEP Network highlighting their new fuel range now available nationwide.

 

7-Eleven is set to help drivers go further. So much further, in fact, that they might even forget why they started driving in the first place.

Mobil’s fuels at 7-Eleven have been reformulated with new technology designed to enhance engine performance.

Says Adam Jacka, head of brand, marketing and loyalty at 7-Eleven Australia: “With Mobil’s best ever fuel formulation, 7-Eleven customers can fill up with the confidence we are helping their engines go further.

“In a world of parity products with little differentiation, this is a genuinely unique, powerful benefit for customers, and we challenged ourselves from a marketing perspective to push the boundaries in how we bring this to life.”


The integrated campaign launches with a film directed by Jeff Low from Revolver. It features a never-ending car chase where the hero and villain have been driving for so long, they can only be sure of one thing (maybe).

Says Tian Murphy, executive creative director at CHEP Network: “The ability to drive further on one tank was such a simple place to start. We looked for a way to tell Australia about it in the most entertaining way we could.”

7-Eleven and Mobil set to help drivers go further in new campaign via CHEP Network

In addition to the hero film, the integrated campaign includes a rollout in partnership with media agency, PHD Media, and extends across OOH, audio, digital, and instore.

The new Mobil fuel ranges are now available at over 600 7-Eleven stores in communities across the country.

7-Eleven and Mobil set to help drivers go further in new campaign via CHEP Network

Client 7-Eleven Australia
Head of Marketing, Brand & Loyalty Adam Jacka
Fuel Strategy & Communications Lead Stacey Mason
Chapter Lead, Customer Communications Cam Lindley
Marketing, Brand Lara Stephens
Product Owner, Rob Wilde

Client Mobil
Marketing Communications Manager Rosanne Ooi

Creative Agency CHEP Network
Media Agency PHD
Production Company Revolver x Biscuit Filmworks
Director Jeff Low
Managing Director/Co-Owner Michael Ritchie
Executive Producer/ Partner Pip Smart
Executive Producer/Comms Anna Mannix
Producer Alexandra Taussig
Director of Photography Stefan Duscio
Production Designer Jen Waters
Wardrobe Mich Morrin
Casting Peta Einberg
Editorial The Editors
Editor Jack Hutchings
Grade, Online, VFX Heckler
ECD Jamie Watson
Head of Production Amy Jarman
Colourist Ben Eagleton
Head of VFX Tom Corbett
Online Julian Ford, Drew Downes
3D Artists Rachel Tedesco, Philip Wang,
Dusan Marjanovic
Compositors Ran Xie, Troy Darben