7-Eleven and Mobil set to help drivers go further in new campaign via CHEP Network
7-Eleven, in partnership with Mobil, has launched a new campaign via CHEP Network highlighting their new fuel range now available nationwide.
7-Eleven is set to help drivers go further. So much further, in fact, that they might even forget why they started driving in the first place.
Mobil’s fuels at 7-Eleven have been reformulated with new technology designed to enhance engine performance.
Says Adam Jacka, head of brand, marketing and loyalty at 7-Eleven Australia: “With Mobil’s best ever fuel formulation, 7-Eleven customers can fill up with the confidence we are helping their engines go further.
“In a world of parity products with little differentiation, this is a genuinely unique, powerful benefit for customers, and we challenged ourselves from a marketing perspective to push the boundaries in how we bring this to life.”
The integrated campaign launches with a film directed by Jeff Low from Revolver. It features a never-ending car chase where the hero and villain have been driving for so long, they can only be sure of one thing (maybe).
Says Tian Murphy, executive creative director at CHEP Network: “The ability to drive further on one tank was such a simple place to start. We looked for a way to tell Australia about it in the most entertaining way we could.”
In addition to the hero film, the integrated campaign includes a rollout in partnership with media agency, PHD Media, and extends across OOH, audio, digital, and instore.
The new Mobil fuel ranges are now available at over 600 7-Eleven stores in communities across the country.
Client 7-Eleven Australia
Head of Marketing, Brand & Loyalty Adam Jacka
Fuel Strategy & Communications Lead Stacey Mason
Chapter Lead, Customer Communications Cam Lindley
Marketing, Brand Lara Stephens
Product Owner, Rob Wilde
Client Mobil
Marketing Communications Manager Rosanne Ooi
Creative Agency CHEP Network
Media Agency PHD
Production Company Revolver x Biscuit Filmworks
Director Jeff Low
Managing Director/Co-Owner Michael Ritchie
Executive Producer/ Partner Pip Smart
Executive Producer/Comms Anna Mannix
Producer Alexandra Taussig
Director of Photography Stefan Duscio
Production Designer Jen Waters
Wardrobe Mich Morrin
Casting Peta Einberg
Editorial The Editors
Editor Jack Hutchings
Grade, Online, VFX Heckler
ECD Jamie Watson
Head of Production Amy Jarman
Colourist Ben Eagleton
Head of VFX Tom Corbett
Online Julian Ford, Drew Downes
3D Artists Rachel Tedesco, Philip Wang,
Dusan Marjanovic
Compositors Ran Xie, Troy Darben
32 Comments
Well done, Tum
Saw this the other day. It’s terrible. Doesn’t go anywhere doesn’t have any comedic moments
Yeah, what would Jeff Low know about comedy
Shut it Jeeeeeeves. This is great. I laughed out loud.
Agree. This is a poor, poorly written attempt in the style of the recent Macpac ad by The Monkeys.
This is such a miss.
Jeff Low is indeed a great comic director, but he can only work with what he is given.
Stood out on air. Interesting on the first shot.
Das Gr8
These are very unfunny, also a tad confusing. Felt like there was a pretty disgusting retail idea briefed and as a result this is what gets made.
Funny how top directors do crap as well.
This ad will be pulled for depicting unsafe driving.
Simple. Outstanding.
Bad version of Wayne’s World’s cross the T’s and dot the lowercase…j’s.
genuinely funny.
The comments? Because it’s not the ad.
No one is the judge of what’s funny and what isn’t. Those who don’t find this funny might laugh at two and a half men. It’s relative. Now for 7/11, this is good, whether you think you’re the king of comedy or not.
Two and a half men would be funny if someone was actually half a man.
If you didn’t think it was funny… maybe you’re bad at being funny.
Haters love Big Bang Theory
I am actually the judge of what’s funny.
Great stuff. Well done!
Probably more likely that if you laughed at this you would also laugh at 2 and half men
Everyone relax. This is fun.
Love it or hate it, we are talking about it. And good on them for doing something different, especially for a product people love to hate.
This is great. I laughed at the eye gag.
Loved seeing some nice humour & craft in this category. Nice one Gav & your crew!
Sheeesh. Some really angry people out there….
Just started watching Madmen again. Forgot about the scene where the creative dept are discussing the lemon ad. They all hate it, and Draper says ‘whatever you think about it, we’ve just spent the last 15 minutes talking about that instead of this laxative brief.’
This is good work. Boring category, found a simple benefit and dramatised it.
Compared to every other brand in the category this is memorable and yes, it’s funny. We should be applauding clients who are prepared to buy work like this, not shitcanning it.
Started good, became uncomfortable.
No when to stop.
Plenty of really good local Directors that could have executed this.
It’s a shame that as soon a the agencies and Aussie clients get a decent budget they fly guys in when the locals would be hungrier to make it with more passion and commitment.
Just the right amount of random. Nice!
Love the simplicity. Heaps of fun!
Comments here are hilarious.