60 years strong: The Australian Ballet continues to inspire in new campaign via Thinkerbell

On the 1st of September 2022 The Australian Ballet celebrated 60 years of inspiring, delighting and challenging audiences through the power of dance by announcing its 2023 season. In celebration of this milestone anniversary year The Australian Ballet has been working with Thinkerbell to redefine its brand proposition and develop a brand expression worthy of its rich history and exciting future.

Over the past six decades The Australian Ballet’s ambition, imagination and uncompromising high standards have shaped the company’s identity, establishing its place in this nation’s cultural landscape.

Ballet is a universal language. Providing an experience beyond words, the artform moves generations of audiences via an experience of pure emotion.

The resulting film, released today for TV, cinema, online and social media, showcases the history of all aspects of The Australian Ballet – the key moments that all work together to move audiences Beyond Words. Every movement made stronger by the 60 years of practice, choreography, craftsmanship, and performance before it.

Says Emma Pinwill, director marketing and sales, The Australian Ballet: “Since 1962 The Australian Ballet has been a constant source of world class performance and artistry. We’re incredibly proud of this new work, and how it both celebrates our 60 year history, but also expresses our focus on the future and becoming one of the world’s leading ballet companies.”

Says Tom Wenborn, executive creative tinker, Thinkerbell: “It’s been an inspiring experience working with The Australian Ballet team. The commitment to craft in every facet of the company immediately rubs off on you, and our team couldn’t help but sweat every detail. Finding a production partner who shared a passion for the execution was hugely important and we couldn’t be happier with what VERSUS delivered.”

The Australian Ballet
David Hallberg – Artistic Director
Emma Pinwill – Director Marketing and Sales
D’arne Buckley – Head of Marketing Communications (acting)

Thinkerbell
Jess Evernden – Lead Production Tinker
Sam Whatley – Lead Creative Tinker
Julia Keller – Thinker
Adam Ferrier – Chief Tinker
Belle Thompson – Lead Thinker
Tom Wenborn – Executive Creative Director
Jaime Morgan – General Manager

VERSUS
Tanya Babic & Jason Sukadana – Directors VERSUS
Justine Moyle – Producer
Edward Goldner – Cinematographer
Sean Mcdermott – Editor
Matt Fezz – Colourist

BangBang
Tristan Dewey – Original Composition & Sound Design (BangBang)