5 minutes with… Christina Aventi

BMF’s executive planning director on her many passions, the agency’s recent successes and her hopes for the year ahead.

Christina Aventi has a contagious fascination with branding and marketing. That much is clear to anyone who’s seen her analyse commercials on advertising-focused comedy panel show Gruen. It’s clear to anyone who’s watched her acceptance speech from the 2017 Effie Awards, where BMF won Effective Agency of the Year, and it’s clear to anyone who’s taken a moment to appreciate the strategic insights that drove some of BMF’s most successful campaigns since she became the agency’s Executive Planning Director in 2015.

LBB’s Alex Reeves caught up with Christina to indulge her nerdy passion for the industry she works in and find out what else motivates her.

LBB: How did you end up as a planner? Was advertising an interest of yours growing up? Or did you learn to love it?

CA: Embarrassingly I dug advertising, media and communications in general. The love for it was almost a hobby. I bloody loved a good yarn. Even better if told in 30 seconds. And I like all kinds of stories, stitched together from little scraps of info. I love the backstory and engine room of advertising, the insights – I really dig people watching and I’m very adept at stickybeaking discreetly. If I could sit on a park bench all day and listen in on others’ chat, I would. But advertising is better at paying a Sydney mortgage. Continue reading the article on LBB…