40th AWARD Awards: CHE Proximity scores Best in Show; BWM Dentsu Sydney takes out Best in Show – Charity; Clemenger BBDO Sydney named Agency of the Year; BBDO awarded Network of the Year
The winners of the 40th annual AWARD Awards were announced tonight in a celebration of the most outstanding creative communications work in the Asia Pacific region. Clemenger BBDO Sydney was named Agency of the Year.● BBDO was awarded Network of the Year ● CHE Proximity Australia took out Best in Show for AutoAds and BWM Dentsu Sydney took out Best in Show – Charity for Project Revoice ● FCB New Zealand’s Lennie Galloway and Thomas Gledhill were named Creative Team of the Year
The theme for the night was “Turn Hate into Gold” and it didn’t disappoint with a record number of golds being presented. Held at Australian Technology Park in Sydney the ceremony delivered a record 58 gold pencils across 22 different campaigns and awarded a further 80 silvers and 129 bronze awards.
Best in Show was awarded to CHE Proximity Australia’s AutoAds for Carsales.com.au and Best in Show – Charity went to BWM Dentsu, Sydney’s ‘Project Revoice’ for the ALS Association.
Network of the Year went to BBDO. Client of the Year was awarded to Carsales.com.au. Production Company of the Year was presented to FINCH.
Agency of the Year was presented to Clemenger BBDO Sydney, which also took home 7 gold pencils on the evening, scoring six for their Ducking Autocorrect radio campaign, as well as a gold pencil for their campaign Wasteland with a V.
BWM Dentsu, Sydney received eight gold pencils, followed by CHE Proximity Australia with five gold pencils, and Clemenger BBDO Melbourne, Clemenger BBDO Wellington, DDB Group New Zealand, FCB New Zealand and Revolver/Will O’Rourke, all with four gold pencils.
Three gold pencils were awarded to Naked Communications and VMLY&R, followed by BMF, Ogilvy New Zealand and TBWA\Santiago Mangada Puno with two gold pencils apiece. ARC EDIT, Colenso BBDO, GREYnJ UNITED, Isobar, Sweetshop and The Monkeys were all honoured with one gold pencil each.
This year’s AWARD Chair of Judges, Leo Premutico, co-founder and Chief Creative Officer of Johannes Leonardo, New York, awarded his Chair’s Choice to Friendshit by GREYnJ UNITED.
Says Premutico: “It takes more courage to make something simple than it does to make something complicated. More skill to rely on our own craft than lean on the latest technological innovations. Friendshit/Friendship is a marvellous reminder that as an industry we should never lose sight of the most important creative achievement – big and powerful human insights executed flawlessly. That will always be relevant.”
Recognising the most prolific of entrants, Creative Team of the Year was awarded to Lennie Galloway and Thomas Gledhill, FCB New Zealand – an award that considers those being credited across multiple campaigns that won Bronze, Silver or Gold (including craft awards if that award is directly applicable to their craft).
Says Saatchi & Saatchi Australia CCO Mike Spirkovski, Chair of AWARD: “Congratulations to our long and deserving list of finalists and winners, especially to Clemenger BBDO Sydney who were awarded the coveted Agency of the Year title, and to CHE Proximity’s AutoAds and BWM Dentsu’s Project Revoice who have been awarded for Best in Show.
“Congratulations also to Friendshit by GREYnJ UNITED for being selected for the Chairs Choice award. This year a record number of 58 gold pencils have been awarded – a figure which bears testament to the outstanding level of talent in the Asia Pacific region”.
The 40th AWARD Awards Jury Chairs were: Scott Dettrick (The Monkeys) for Design, Noah Regan (DDB) for Print, Poster & Outdoor, Stephen De Wolf (Clemenger BBDO) for Integrated Campaign, Innovation, Market Disruption & Product/Service Development & Creativity For Good, Micah Walker for Craft in Advertising – Print, Typography & Illustration, Ant White (CHE Proximity) for Direct Marketing, Claire Salvetti (One Green Bean) for Promotion & Experiential and PR, Martha Coleman (Revlover) for Branded Entertainment & Content, Hamish Stewart for Digital, Jen Speirs (BMF) for Radio, Pip Smart (Revolver) for Craft in Advertising – Film and Damon Stapleton (DDB) for Film & Video.
This year again AWARD highlighted the top five agencies, production companies, and Network of the Year:
Agency of the Year – Top 5
1) Clemenger BBDO Sydney
2) CHE Proximity
3) DDB Group New Zealand
4) The Monkeys
5) Clemenger BBDO Melbourne
Production Company of the Year – Top 5
1) FINCH
2) Revolver/Will O’Rourke
3) Goodoil
4) Sweetshop
5) Scoundrel
Network of the Year – Top 5
1) BBDO
2) DDB
3) Dentsu Aegis Network
4) TBWA
5) Ogilvy
Client of the Year
Carsales.com.au
Creative Team of the Year
Lennie Galloway and Thomas Gledhill from FCB New Zealand
Chair’s Choice
Title: Friendshit
Entrants: GREYnJ UNITED
Best in Show:
Title: AutoAds
Entrant: CHE Proximity Australia
Best in Show – Charity:
Title: Project Revoice
Entrant: BWM Dentsu, Sydney
Gold Winners
Category: Film & Video
Subcategory: Television Commercial, Individual. 30 Seconds
Title: Stop Your Boobs Playing Their Own Game
Agency: The Monkeys
Category: Film & Video
Subcategory: Television Commercial, Individual. Over 30 Seconds
Title: Santa Crashes Christmas
Agency: BMF
Category: Film & Video
Subcategory: Television Commercial, Individual. Over 30 Seconds
Title: Armoured Truck
Agency: DDB Group New Zealand
Category: Film & Video
Subcategory: Television Commercial, Individual. Over 30 Seconds
Title: Friendshit
Agency: GREYnJ United
Category: Film & Video
Subcategory: Large Format Screens, Individual. Any Length
Title: Santa Crashes Christmas
Agency: BMF
Category: Film & Video
Subcategory: Large Format Screens, Individual. Any Length
Title: Armoured Truck
Agency: DDB Group New Zealand
Category: Film & Video
Subcategory: Charity, Individual. Any Length
Title: Disgusting Stories
Agency: TBWA\Santiago Mangada Puno
Category: Film & Video
Subcategory: Interactive Film, Individual. Any Length
Title: Oat the Goat
Agency: FCB New Zealand
Category: Film & Video
Subcategory: Interactive Film, Individual. Any Length
Title: Carriberrie
Agency/Production Company: Isobar with AIRBAG
Category: Craft In Advertising
Subcategory: Film – Direction
Title: The Dance
Agency: Sweetshop
Category: Craft In Advertising
Subcategory: Film – Editing
Title: The Dance
Agency: ARC EDIT
Category: Craft In Advertising
Subcategory: Film – Best Use and/or Arrangement of Existing Music
Title: Stop Your Boobs Playing Their Own Game
Agency: Revolver/Will O’Rourke
Category: Craft In Advertising
Subcategory: Film – Production Design
Title: Stop Your Boobs Playing Their Own Game
Agency: Revolver/Will O’Rourke
Category: Craft In Advertising
Subcategory: Film – Casting
Title: The Dance
Agency: DDB Group New Zealand
Category: Craft In Advertising
Subcategory: Film – Casting
Title: Armoured Truck
Agency: DDB Group New Zealand
Category: Craft In Advertising
Subcategory: Digital – Digital Utilities and Tools
Title: Project Revoice
Agency: BWM Dentsu, Sydney
Category: Craft In Advertising
Subcategory: Digital – Technological Innovation
Title: Project Revoice
Agency: BWM Dentsu, Sydney
Category: Print
Subcategory: Newspaper, Campaign
Title: Undercover Crossword
Agency: FCB New Zealand
Category: Integrated Campaign
Subcategory: Integrated Campaign
Title: Naughty or Nice Bauble
Agency: Clemenger BBDO Melbourne
Category: Public Relations
Subcategory: Best Integrated Campaign Led by PR
Title: DUNDEE: The Son Of A Legend Returns Home
Agency: Revolver/Will O’Rourke
Category: Public Relations
Subcategory: Charity
Title: Project Revoice
Agency: BWM Dentsu, Sydney
Category: Radio
Subcategory: Over 30 Seconds
Title: That Time John Key didn’t
Agency: Clemenger BBDO Wellington
Category: Radio
Subcategory: Over 30 Seconds
Title: That Time Hopoate didn’t
Agency: Clemenger BBDO Wellington
Category: Radio
Subcategory: Campaign
Title: Look Right, Look Left – KiwiRail
Agency: Clemenger BBDO Wellington
Category: Radio
Subcategory: Charity, Individual. Any Length
Title: Ducking Autocorrect – God Donut
Agency: Clemenger BBDO Sydney
Category: Radio
Subcategory: Charity, Individual. Any Length
Title: Ducking Autocorrect – Right As Drain
Agency: Clemenger BBDO Sydney
Category: Radio
Subcategory: Charity, Campaign. Any Length
Title: Ducking Autocorrect
Agency: Clemenger BBDO Sydney
Category: Radio
Subcategory: Copywriting, Individual
Title: Ducking Autocorrect – Right As Drain
Agency: Clemenger BBDO Sydney
Category: Radio
Subcategory: Copywriting, Individual
Title: Ducking Autocorrect – God Donut
Agency: Clemenger BBDO Sydney
Category: Radio
Subcategory: Copywriting, Campaign
Title: Ducking Autocorrect
Agency: Clemenger BBDO Sydney
Category: Radio
Subcategory: Copywriting, Campaign
Title: Look Right, Look Left – KiwiRail
Agency: Clemenger BBDO Wellington
Category: Direct Marketing
Subcategory: Direct Response Advertising – Campaign. Single Medium.
Title: Undercover Crossword
Agency: FCB New Zealand
Category: Direct Marketing Subcategory: Charity, Individual
Title: Project Revoice
Agency: BWM Dentsu, Sydney
Category: Direct Marketing
Subcategory: Alternative Media, Campaign
Title: AutoAds
Agency: CHE Proximity
Category: Direct Marketing
Subcategory: Digital Direct Response, Campaign
Title: Hearprint
Agency: CHE Proximity
Category: Direct Marketing
Subcategory: Digital Direct Response, Campaign
Title: AutoAds
Agency: CHE Proximity
Category: Digital
Subcategory: Online Ad – Native Advertising
Title: Wasteland with a V
Agency: Clemenger BBDO Sydney
Category: Digital
Subcategory: Social Media – Online Film, Campaign
Title: Pre-Testie Bestie
Agency: FCB New Zealand
Category: Digital
Subcategory: Social Media – Charity
Title: Disgusting Stories
Agency: TBWA\Santiago Mangada Puno
Category: Digital
Subcategory: Apps
Title: Kupu
Agency: Spark New Zealand
Category: Digital
Subcategory: Emerging Digital / Connected Products
Title: Naughty or Nice Bauble
Agency: Myer
Category: Digital
Subcategory: Emerging Digital / Connected Products, Charity
Title: Project Revoice
Agency: BWM Dentsu, Sydney
Category: Innovation
Subcategory: Creative / Technological Innovation
Title: Hearprint
Agency: CHE Proximity
Category: Innovation
Subcategory: Creative / Technological Innovation
Title: Sans Forgetica
Agency: Naked Communications
Category: Innovation
Subcategory: Product Innovation
Title: Sip Safe
Agency: VMLY&R
Category: Innovation
Subcategory: Product Innovation
Title: Sans Forgetica
Agency: Naked Communications
Category: Innovation
Subcategory: Charity
Title: Project Revoice
Agency: BWM Dentsu, Sydney
Category: Promotion and Experiential
Subcategory: Best Product Launch and Re-Launch or Multiproduct Promotion at Retail
Title: Naughty or Nice Bauble
Agency: Clemenger BBDO Sydney
Category: Market Disruption & Product / Service Development
Subcategory: Innovative Product / Service Development
Title: Sip Safe
Agency: VMLY&R
Category: Market Disruption & Product / Service Development
Subcategory: Innovative Product / Service Development
Title: Sans Forgetica
Agency: Naked Communications
Category: Market Disruption & Product / Service Development
Subcategory: Innovative Product / Service Development
Title: Naughty or Nice Bauble
Agency: Clemenger BBDO Melbourne
Category: Market Disruption & Product / Service Development
Subcategory: Charity
Title: Project Revoice
Agency: BWM Dentsu, Sydney
Category: Branded Entertainment & Content
Subcategory: Co-creation / User Generated Content
Title: AutoAds
Agency: CHE Proximity
Category: Branded Entertainment & Content
Subcategory: Entertainment – Online
Title: Question a Cop
Agency: Ogilvy New Zealand
Category: Branded Entertainment & Content
Subcategory: Entertainment – Online, Campaign/Series
Title: DUNDEE: The Son Of A Legend Returns Home
Agency: Revolver/Will O’Rourke
Category: Creativity for Good
Subcategory: Advertising & Marketing Communications, Charity
Title: Project Revoice
Agency: BWM Dentsu, Sydney
Category: Creativity for Good
Subcategory: Design
Title: Sip Safe
Agency: VMLY&R
Category: Creativity for Good
Subcategory: Equality
Title: Question a Cop
Agency: Ogilvy New Zealand
View all the winners: 40th-AWARD-Awards-Winners
24 Comments
Clems Sydney. Lol.
You wanna come round and touch them Stevie?
If there’s anyone out there that turns hate into gold… it’s Clem’s Sydney. Great story.
Go Clems Sydney!!!
That’s huge news, and couldn’t happen to a better bunch of folk. You guys have done it tough, had more than your fair share of critics and have come out on top. Very sincere congrats to you all.
Big congrats to Coulson and the team, it made my night seeing you guys up there for AOY, a great changing of the guard.
Would the Clemenger agencies please take next year off, watching you guys win bloody everything makes the night so damn dull for everyone else I the room. I’m serious, yes you always do the good work, but you guys enter it so much that the award show feels more like a Clems staff party.
Well done, Naked! Not bad for a (technically) bad font!
Well done Clemenger Sydney. You’ve been in the shadows for years but it’s now your time in the sun. Some great work across the board by all agencies.
6 golds in radio makes a mockery of the final tally.
Remove those golds and Clems Sydney get nowhere near.
Because last time I checked, radio is advertising, and hugely effective advertising at that. You, on the other hand, appear to have proven your advertising obsolescence fairly convincingly.
We award creativity in all its forms and that is a bloody great example of it. Did it help their tally. Yep but so did the four other highly awarded campaigns from Clems Syd. That’s why they won.
Last night showed us a large body of really great work across many agencies. If you were there you’d have seen Aus & NZ making great creative product. Good to see with the big International shows coming up. And so good to see it coming from agencies we don’t always expect, Clems Sydney, hats off.
Couldn’t be more stoked for Clems Sydney. Demonstrates the power of the fight in the dog.
10 golds in one category (radio) would suggest to me that the judges weren’t being tough enough…
It’d suggest that you’re a moron, too. Not only are you doubting the integrity of the judges but also doubting the effectiveness of radio advertising. Back in box matey.
I don’t honestly think Pro-Bono work should count toward AOY. Come on we should be awarding real work
Not sure entering a campaign into hundreds of categories and winning based on quantity of metal earned is the best way to award AOTY. AutoAds wasn’t anywhere as inspiring, well-crafted, or as strategically brilliant as Myer Baubles.
That means that most agencies would be up for nothing, right? Project Revoice, Sip’n’Safe, A Minute of Your Time, Undercover Crossword, Oat the Goat, Sans Forgetica, Disgusting Stories, the list goes on.
But really. Only the advertising industry could put forward comments that read like an Onion headline: “creatives angry that ads go towards agency winning Agency of the Year title”
Maybe if people are so angry at Clemenger Sydney winning some awards, they should wonder why their agency only had two – or one, or none – campaigns that picked up anything.
Also AutoAds came out of CHE Proximity, not Clems. Credit where Credit is due.
@@Charity – you are right – it’s all a bit embarrassing isn’t it?
CHEP must have trophy makers making it rain all over the place.
Clemenger Sydney won AOTY because they had 4 or 5 campaigns that all picked up lots of metal. Between them CHE, Colenso and Melbourne, they really should have their own show
No, they won because of their Dry July radio work that won 6 x golds. Some other Clems Sydney work picked up minor awards, but let’s be clear. Where it not for 6 x golds in radio, Clems Sydney would have been nowhere.
Clems Sydney won for 5 campaigns. It always takes an agency to dominates with multiple campaigns to win AOY. They won a total of 24 awards, 7 Golds over two clients, the most of any agency, 9 slivers over 4 campaigns, and a bag of bronze. Pretty comprehensive. How did you do mate?
“Sip ‘n’ Safe” was done for a university. Not pro-bono.