3M creates ‘Super Sticky’ idea for Post-it in newly launched ‘Will it Stick?’ campaign via Channel T
3M has launched a ‘Will it stick?’ campaign for Post-it Super Sticky Notes by putting its ‘2 x sticking power’ promise to the test at Sydney Motor Sport Park.
As part of an international campaign, Channel T Sydney has created digital and social films and a TVC promoting the superior sticking power of Post-it Super Sticky Notes.
The online film features a Ford Mustang GT car covered in thousands of Post-it Super Sticky Notes being driven around the racetrack at speeds up to 210km/h.
Says Matt Rola-Stezycki, Post-it brand marketing manager: “We’re thrilled with this
new campaign from Channel T. It demonstrates the superior sticking power of Post-it Super Sticky Notes in a disruptive and entertaining way. And the campaign platform allows us to own this position in the market for years to come.”
Says Marrianne Little, creative director, Channel T: “3M is such an inspiring business to work with. They’ve developed some of the most innovative products on the planet with ownable points of difference, giving us a great springboard creatively.”View the full-length video here:\
Client: 3M
Marketing Manager – Matt Rola-Stezycki
Digital Marketing Manager – Melissa George
Agency: Channel T
Executive Creative Director – Pete Cerny
Creative Director – Marrianne Little
Associate Creative Director – Tim Brothers
Designer – Dom Roselli
Managing Director – Lisa Ramsey
Group Account Director – Andrew Grey
Media Planner – Calum Easton
Production Company: Eden
Creative Director – Adam Eden
2 Comments
A great demonstration – really good solid idea.
Production’s a touch on the cheesy side though… which is a shame because this had the potential to be great.
Lovely Idea