303 MullenLowe’s Mediahub appoints Alisa Van Wyhe to the role of client performance director

303 MullenLowe’s Mediahub has appointed Alisa Van Wyhe as client performance director for the Sydney office, primarily responsible to lead the client relationship with Prospa.

Van Wyhe is a highly analytical media professional, with over 15 years’ experience both in Australia and the UK, specialising in direct response, performance channels and data anaylsis.

Says Andrew Livingston, managing director, Mediahub Australia: “Alisa’s expertise at Mediahub adds another string to our bow and gives us a spring board for attracting challenger clients who want an unfair share of attention – especially in the direct response and performance media space.”

Says Van Wyhe: “After working in the IPG Mediabrands family for the last five years, I was really pleased to join the Mediahub team. It’s a great opportunity to develop the direct response and performance offering for the agency through working on such an exciting brand as Prospa.”

Mediahub Australia won the media account for Prospa at the end of 2018, adding to its roster of existing clients which include Netflix, Western Union, TK Maxx and Crust Pizza.

Globally, Mediahub employs over 450 people in 12 offices worldwide, including Los Angeles, New York, London, Singapore, Tokyo and Shanghai, and is affiliated with IPG Mediabrands for global media buying.